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M101.Ppt.09
1.
2. The SKY is the Limit!
With over 20 years of partnering print and
technology solutions for healthcare
associations and sponsors, Marketing 101
separates itself from competitors with
dynamic design and customization that
raises industry standards.
OUR SOLUTIONS GIVE YOU
THE COMPETITIVE ADVANTAGE
UTILIZING TARGETED
DISTRIBUTION CHANNELS.
‘Healthy Venues’ and
‘Animated Interactive Map’
at your 2009 meetings
will ensure you…
ACHIEVE NEW HEIGHTS!
3. Destination City Guide
Customized content may include:
• Meeting Information • Shopping • Outdoor Recreation
• Current events • Arts & Exhibits • Travel Aides
• Attractions • Nightlife & Music • Detailed City Map
• Best of Dining PDF samples available on request.
4. Health-Oriented City Guide:
Exciting New AHA Content
• Heart‐Healthy Dining /ps per brand
new AHA sugges/ons
• Ac/vity level maintenance per new
AHA guidelines
• Health Clubs & Outdoor Ac/vi/es
• Mee/ng Informa/on
• Detailed Map with key ABrac/ons,
Ac/vi/es, Hotels & Walking/Jogging
Routes
5. City Guide:
Online Communica2ons Solu2ons
A.I.M. (Animated Interactive Map V) is our
latest upgraded online solution. Both
design and navigation combine to offer a
cutting-edge customized map, unlike any
you have yet seen. It is as robust as it is
powerful in its ability to attract attendee
attention while providing valuable
communication. Associations and sponsors
alike, receive return on investment as both
print and online services stand out among
convention noise.
The Green Ini/a/ve is in full swing and in
support of this effort, we offer integrated
print and online programs. A.I.M. as one
of these services blends seamlessly with
exis/ng programs.
7. Animated Interactive Map
• City‐specific content
• Customized to /e into present mee/ng theme
• Banner ad(s) available for adver/sing/sponsorship
8. City-Specific Content
• Customized with official hotels & events
• Easily incorporates advertising/sponsorship
• Driving directions automatically populate
• Simple clean navigation including
phone, website, and location
9. Pre-meeting and On-site
• Map available by world-wide-web
8-12 weeks prior to the meeting
• 75% of pre-registrants plan
activities before arriving at the
meeting
• Links from official meeting website
• Map available by official internet
stations
• Attendees can print-on-demand
10. Advertising and
Sponsorship Revenue
High-Traffic Visibility with Product/Corporate Ad Links