Thought Leader Thinking: How To Cultivate Your Authority And Influence

By Lynn Scheurell,
Business Visionary and Catalyst
Lesson One

 Are a ‘wisdom worker’ who makes a living by
selling what you know (or you want to);
specifically, coach, transformational services
specialist, infopreneur, speaker, author, seminar
leader, trainer, business owner and others
 Want to make a bigger difference in the world by
helping more people.
 Choose to present your solutions in a cohesive,
structured way.
 Desire an easier way to create relationships
where clients are excited to work with you and
happy to pay you what you’re worth.
www.ThoughtLeaderThinking.com

 What you do
 What you know
 Your intelligence
 Your skill
 Timing
 Luck
 Doing the stuff that drags you down
 Focusing on the same differentiators as
everyone else in your industry

 Precarious
 Exciting
 Influential

 If you are called to share what you know in
exchange for your livelihood, you MUST become
a Thought Leader!
 It’s essential to stand out in your market –
Thought Leaders stand out in any industry.
 To capture the hearts and minds of your market,
you must have something to say and a way to say
it with authority and presence.
 Key Point: it’s impossible to blend in and still be
a leader.
 This is a step-by-step program on how to
cultivate your authority and marketing edge
through Thought Leadership.

I’ve always been ahead
of my time… 
Being a leader in the area of
conscious business since
1998, I’ve lived the ‘bleeding
edge’ of thought leadership
in business personally.
I do it because it literally pulls me out of
bed in the morning – to help more
people change the world by doing what
they love and being paid for it.

 How to know it’s time for you to take the
marketing edge through your business
 Your potential motivators
 Three things the edge provides you
 Four key identifiers of a leading edge
 Eight elements of thought leadership in
business
 How a leading edge converts through
marketing to become a movement
 The practical process of becoming a thought
leader in your industry

 Before anything physical can exist, it begins as a thought form.
The thinker of the thought form – the entrepreneur – then takes
action to solve problems, generate options and create business
opportunities and revenues. Thinking creates opportunity.
 Leadership, by definition, causes people to take a particular
action. In business, your success depends on people taking a
particular action – via your leadership - that will solve their
problem or meet their need and generate your revenues.
 Thought leadership goes one step further by thinking ahead of
the curve and anticipating what’s coming in your industry both
to shape it and to provide innovative solutions.
 This program can help take you from not knowing how to do this
to consciously cultivating your authority and marketing presence
through thought leadership.

 Entrepreneurs push the edges of their safety,
security and stability all the time.
 To be visible above the rest means being a
potential target.
 Kicks off biological protection mechanisms via
the amygdale.
 Potential Pitfall: You may believe the hype about
you that others share in spreading your big idea.
Your job is to honor the idea (not your hype) to
de-escalate your biological response as a target.

 See what could be different in your industry –
and nobody is talking about them.
 Tired of maintaining the status quo in your
industry.
 Willing to risk taking what matters to you and
making it public before validation arrives.
 Recognize that it’s time to show up more
powerfully through your business as a thought
leader.

 Leave a bigger footprint through business
(and industry).
 Change the future by sounding the alarm
about trends or forecasting challenges /
opportunities.
 Create a movement that engages possibility
and incites people to go beyond their comfort
zone.

1. New Solutions
2. Support
3. Accelerated Success

 Building a Thought Leadership presence is a
systematic, strategic approach to connecting
what you know with the people who need to
know it.
 It’s about building your personal power and
awareness, distilling and positioning your big
idea with the right tribe, growing your
leadership skills and refining your
communications.

 Challenges the status quo
 Communicates your values to the masses
 Envisions the future
 Sparks epiphanies
 Navigates new solutions
 Creates a bond through trust
 Provides leadership through transformation
 Educates on issues and opportunities
Does this list excite you?
If yes, you are a Thought Leader in the making! 

 To help more people?
 Change the future?
 Gain prestige and social status?
 Shape industry trends?
 Create innovative solutions?
 Hang out with bigger ‘players’?
 Make more money?
 Fulfill your personal calling?
 ???
Whatever is motivating you to become a Thought
Leader, write it down now – you need to know your own
motivations in order to inform your success later.

1. You are the first contact with an idea, problem, situation
or opportunity.
2. Solving the situation requires one of the following:
◦ experimental and/or innovative means of resolution,
◦ pioneering a new path,
◦ progressive solutioning,
◦ radical response, or,
◦ unconventional answers.
3. You are redefining buyer consciousness, expectations
and utility of your solution.
4. Your leadership shapes trends as they come into
awareness and mainstream acceptance.

1. You are an original thinker either from scratch
OR applying a new spin on an existing solution.
2. You genuinely want to make a positive
difference.
3. You establish an industry standard of expertise,
relevance and actionable innovation.
4. You create new intellectual property based on
your unique point of view and package it as
“value”.

5. You make decisions from the ‘next level’.
6. Your thought leadership becomes an
integral part of your business brand.
7. You are ‘ordained’ by your marketplace as
the basis for leading best practices in your
industry.
8. You become a Catalyst for positive
development around the world.

 Image
 Presence
 Industry focus
 Critical mass
 Standards, benchmarks and best practices
 Innovation
 An integrated marketing position
 Your legacy
 AND… your business. 

1. Create a tribe
2. Persuade intentional action
3. Cause transcendence beyond current comfort zone
4. Build collective emotional intelligence
5. Assign language to the movement
6. Provide unifying targets for achievement
7. Develop a structure to celebrate

2. Meme That Matters
3. Meaningful Messaging
4. Mindful Marketing
5. Money Models
6. Momentum Mastery
7. Maestro It
To register now:

 A series of six additional pre-recorded webinars,
complete with Learning Guides and bonus materials
and resources.
 Each session will teach deeper aspects of the thought
leadership and authority cultivation process:
2. Meme That Matters
3. Meaningful Messaging
4. Mindful Marketing
5. Money Models
6. Momentum Mastery
7. Maestro It
To register now:

 Key identifiers of a thought leadership edge
through a significant meme (viral idea)
 5 requirements thought leadership will require of
you
 7 thinking styles of thought leadership you can
use to create your meme
 4 ways to create a powerful thought leadership
meme
 5 frameworks to create paradigms for others as a
thought leader
 3 formulas you can use to help identify your
marketing edge as a thought leader

 The real meaning of marketing and how most
entrepreneurs miss / mis-use it
 Examples of taking the edge through meaningful
messaging in history
 How to know your unique flavor of thought
leadership
 How to have confidence in your right to be a thought
leader and convey that through your marketing
 How to determine conversations happening in your
market
 3 levels of conversation to ‘own’ as a thought leader
 How to create a meaningful marketing message

 How to see trends
 8 process filters of mindful marketing:
 7 core soul needs within every person and
how they relate to creating a thought
leadership movement
 4 consumer voices and their buying triggers
 The nuts and bolds of creating mindful
marketing messaging
 The formula to create your mindful
marketing manifesto

 The business model of thought leadership
and how to accommodate it for existing
business
 How to package your intellectual property as
a product
 Sequencing your actions for optimum
productivity and results

 3 stages that show a meme converting to a
movement
 Adult learning techniques as super fuel for
momentum
 Understanding tribes (so you can lead one)
 Leadership insights
 Emerging communication techniques
 How to identify centers of influence
 How to develop a content development
strategy
 The role of media in creating a movement

 Your BIG thought leadership idea
 Evaluating your reputation / brand
management for insights
 How to design your thought leadership
strategy
 Putting your team together to operationalize
your thought leadership
 Forms you can use to get traction in your
thought leadership

 As a wisdom worker, you MUST cultivate your
authority and presence through Thought
Leadership to capture the hearts and minds
of your potential clients.
 You cannot blend in and be seen by your
market.
 There is a systematic way Thought Leaders
think… and now you can do it too.

A pre-recorded webinar series that includes
written Learning Guides and bonus materials.
As a result, you will know:
your Thought Leadership big idea,
how to talk and create messaging around it,
 how you need to show up to support it with
your market, and,
have your thought leadership strategy
developed and ready for implementation.

This is a totally unique program – you won’t find
another that teaches this material specifically
for wisdom workers in business.
*** If you aren’t sure yet if this program is for you,
ask yourself :
Are you willing to repeat the last of year of your
business to get the same results you have now – or
do you want greater visibility, to revolutionize your
market and generate more revenues through your
business? ;-)

“Successful thought leadership is about creating
exceptional content that provides insight into
business issues. That’s what makes executive
buyers choose one firm over another.”
~ The Thought Leadership Marketing Equation
Program Info At:

Thought Leader Thinking: How To Cultivate Your Authority And Influence

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