Social Networking: Promote Your Business and Yourself

Social Networking:
Promote Your Business
and Yourself
The Paranet Group
July 2009

© 2009 Lynn Hazan and Associates. All Rights Reserved

Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

"It is not the strongest of
the species that survive,
not the most intelligent,
but the ones most
responsive to change."

Charles Darwin


Web 2.0 Shift in Content
Professional Vs. Citizen Generated

• Professional pubs • Blogs
• Newspapers • RSS Feeds
• Trade magazines • YouTube
• Business pubs
• Google
• Reference books
• Wikis
• Professional
Associations • Online Communities


What is Your Expertise in a
Changing World?

• Who are you?
• Strengths & core competencies
• Reinvent yourself, your skills
• How to get word out about yourself/company


Networking =

• Human
• Rapport and Relationship
• Person to person
• Lifelong


Key to Networking
• Build lifelong
relationships
• Build within/outside
companies
• Join professional
associations,online
social networks
• Build horizontally &
vertically


Spheres of Influence -- Individual Contacts

Organizations
Community
Pl
ac

ro r
n g ou
es

up
ow in y
ofW
Soc

ll
ial C or

Fi
lubs sh
ip
rvs
Listse

YOU Pro
fess
ulture iona
Arts/C l As
soci
U atio
n n s
Sports and Clubs
A iver
ro our

tte si
ng ny
up

nd tie
ow ill i

ed s
F


Professional Associations
• The Paranet Group
• Industry-specific

Charities and causes:
• Volunteer and get involved
• Continue education


The C’s of Social Media

• Content
• Community
• Connections
• Conversation
• Constantly changing


Social Networking Options


r
h y ou
f re s t e nt
Re on
y
c
u larl
re g


Make Sure You Are Discoverable

• Easy to contact from your
LinkedIn page:
– Via email address
– Link to blog
– Phone number

• So that clients AND
prospects can find YOU


Add y o ur
o w n f irm


A few Paranet
member companies


Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning
from your presentation tonight at the AMA
meetup. I'd like to add you to my professional
network on LinkedIn.
Thanks, Patricia Sorenson
Pe rso nalize
y o ur
inv it at ions


Recommendations

Re c
om
m
Ge t de d ot h e nd
e rs
m me n
re co

Create
your
own
group

Join s
up
g ro

Alumni Professional
groups associations


Join the Paranet LinkedIn Group


What I Am Working On

e
Pr o mo t
o
y ou rse lf t k
e t w or
y o ur n


What are you working on?

Keep up
with
your
network


LinkedIn Applications

Company Buzz
Searches twitter for posts
about your company or
other keywords that you
choose



My Travel by Tripit
Shows your upcoming trips and
notifies you when people in your
network are in your area



Huddle Workspaces

Get your team working together
online. Private workspaces for
discussion and document
sharing.



Reading List by Amazon
Share what you’re reading with others,
and see what other people are reading


Create
Content on
SlideShare


After posting a presentation, LH&A was featured on
SlideShare’s Career frontpage:

A n
endorsement
from
SlideShare


Post a Slidecast


An
underutilized
resource

app
Slid e Share
Add t he inke dIn pag e
L
t o y o ur re usag e f ro m
mo
and g e t r cont e nt
y ou

Promote
yourself
with your
resume
and
portfolio


How am I doing?

Psst…
Be a LinkedIn spy


Check Out Who’s Viewed
Your Profile

Find this on right side of your LinkedIn home page

It’s only visible to you!


Click “See more” for
your own mini survey


Networking & Social Media
= Visibility, value-add and demand
for your talent/expertise


Trend Blogs/Resources
• Climatewire.com • Marketingcharts.com
By Environment and • Futurist: David Houle’s
Energy Publishing blog for hot tips:
Covers politics & biz of Evolutionshift.com
climate


Where the Jobs Will Be
• 5.3 million jobs created by
environmental management and
protection (Management Information Services Inc., 2006)
– 6.9 million environmental jobs by 2020
– 22 sectors w/ green-collar opportunities
(food production, manufacturing, auto
repair)
• Infrastructure/Public Works


Tech Growth - 2009 & Beyond

• Biotechnology
• Disruptive technology
• Miniaturization
• Clean tech
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

• Mobile devices-
innovation, iPhone, e.g.


Trends in U.S--2009
• Slow hiring for ‘09
• Uptick in ‘10
• Talent gap in pipeline,
emerging talent
shortage
• Combining technical
skills & business skills
• Innovation drives new
products - energy, e.g.


Growth Areas Continued
• Pharma
• Healthcare, BioTech
• Medical Education
• Aging Population


Hiring Timeline:
A Kiss Perspective from LH&A

Late 2009 2010 2011 2012
•Fuller recovery
•Anticipated hiring
•Gov’t Programs kick
•Economic
in-Need staff
Stimulus Package


Client Sweet Spots:
Candidate Profiles

3 years 5 years 7 years 8 years 10 years


Heed these words
“We can’t solve problems by using the
same kind of thinking we used when we
created them.”
-Albert Einstein

“The future belongs to those who prepare
for it.”
-Ralph Waldo Emerson

To be valued, you have to build value.

Resumes:

• Highlight Accomplishments
• Quantify and Qualify as much as
possible
• Tell your story
• Case Studies/Stories


Resume, meet Technology
• Keep your resume on your mobile
device for sending at a moment’s notice
• Consider creating a Visual CV
(visualcv.com)
• Add your resume to your
LinkedIn page as a
SlideShare presentation


Your Resume
• How do you measure up?

QuickTimeª and a
TIFF (Uncompressed) decompr
are needed to see this picture.


Resumes and Online Applications
• Don’t just rely on the internet.
• Be proactive. Call to follow up.
• Include cover letter with resume. Match job
specs.
• Use header to advantage. Catch reader's
attention. "Resume attached" achieves
nothing.
• Research company.
• No functional resumes. Don’t confuse reader.


Elevator Speech
• Reasons why employer should hire you
• What can you bring to the employer?
• 30-60 second speech
• Stand in front of mirror and practice


Wow Project

Candidates who are
dazzled by a job
opportunity should
“dazzle employers
back” with a “Wow!”
project.


Your Marketing Campaign Starts
with You
• You are at the center of the universe
• You are in charge of your career
• Leverage your networks
• Networking is for life
• Find a mentor


Your Marketing Campaign
• Target companies, agencies,
non-profit
• Go for interviews &
exploratories
• Network/build on
relationships
• Ask for referrals
• Don’t over-rely on internet


Live long and prosper!

Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312.863.5401


Social Networking: Promote Your Business and Yourself

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