Marketing is about value; public relations is about values. Why this is important and how entrepreneurs can use it to grow their businesses.

1. “Marketing is about values…”
- Steve Jobs

2. Steve Jobs was wrong!

3. Marketing is about value

4. Public Relations is about values

5. Public Relations

6. Everything you do to build relationships
between your organization and its
audiences

7. “…a strategic communication process
that builds mutually beneficial
relationships between organizations and
their publics.”*
*Public Relations Society of America

8. Marketing

9. Everything you do to leverage the
relationships built via public relations
activity

10. The 4 Ps

11. Price
Product
Promotion
Place

12. Value proposition

13. What makes you valuable to your
audiences

14. Brand

15. What your customers and prospects
say about you

16. Social Media

17. A series of online platforms used to
communicate with an organization’s
various publics

18. Awareness

19. AWARENESS ≠ OUTCOMES

20. 300,000

21. 7.5

22. So What Is Effective PR?

23. 4 Key Elements

24. The Right Audience

25. The Right Message

26. The Right Time

27. The Right Delivery Mechanism

28. Validate

29. THINK. DIFFERENT [LY].

30. THINK | DIFFERENT[LY]
http://thinkdifferently.ca | lyndon@thinkdifferently.ca | +1 647.773.2677 | @THINK_Lyndon