1. Title slide
The Next Communication Channel:
Mobile Marketing and Beyond
The Rise of the Mobile Connected Salon

2. Smartphones
• 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers
over the age of 55
own a smartphone
The SMS text messaging
market is expected to
grow from $150 billion in
2009
to $223 billion by
the end of 2014
90minutes
Time it takes the average person to
respond to an email.
Time it takes the average person
To respond to a
text message:
90
SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research

3. Mobile Coupons get 10
times the
redemption rate
of traditional coupons
91% of all U.S….
Citizens have their mobile
device within reach 24/7
95% of smartphone
users looked up local
information, & of
those, 61% called &
59% visited the
business.
The majority of 25-34 year olds now own smartphones (64% and
53% respectively)
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Source: Nielsen

4. For the first time in history, the semi-annual survey conducted by
CTIA-The Wireless Association shows
the number of wireless subscriber connections (322.9 million) has
surpassed the population (315.5 million)
– October 11, 2011
Facebook has only 50.6% of the
North American population – Mobile
users with SMS enabled
phones is 92%
Social vs. Mobile Marketing
®
Only 1/3 of Facebook’s 600 million+ user
base uses Facebook Mobile
Source: PRNewswire.com

5. Mobile Internet growth
By 2014, mobile
internet should take
over desktop
internet usage
Source: PRNewswire.com

6. Text MYSALON to 55469 to Receive FREE
$10 OFF Your Next Visit
MYSALON 55469
KEYWOR
D
(CHANGES
)
SHORTCODE
(STAYS THE
SAME)
When client texts,
They are entered
Into the database!
TEXT MESSAGING 101
Sample
Text Call to Action

7. Taking Your Broadcast Media/ Event/ Flier to your Potential
Customer’s handset!
Instantly Deliver:
•Pictures
•Coupons
•Links to Website
•And more
Instantly Deliver:
•Video
•Your Commercial
•A Demonstration
Instantly Deliver:
A Mobile Landing
Page.
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
YOUR
COUPON
HERE!
55469

8. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Regal Salon: Come in
today or tomorrow and
get a FREE lotion with any
manicure. Exp. 4/8
http://salon.com Reply
STOP 2end
Hair World: Free Kid cut
w/ any adult purchase w/
code mb8932, show msg 2
redeem, exp. 5/2 Reply
STOP 2end
Shannon’s Salon: Our
premium massage for $20
OFF this weekend only,
FWD 2 friends, call for
appt; (816)223-8584 Reply
STOP 2end

9. Industry ranges between 4-13% redemptions on Mobile offers and
coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers walking in, setting an appointment or visiting?
$35 average ticket? $1,400
1,000
Customers
in your
database
4% or Higher
Redemption Rate
on Promotion or
Coupon
Average
Transaction
(Example of Return-on-Investment on a small scale)

11. 3 Components to Database Building
1. Point of Sale
Create engagements with every customer that walks in the salon to
encourage them to text. Build a database of 9-20 customers per
day.
2. Add the Mobile “Opt-in” Option to your
current Website
Options to capture online traffic into the
Mobile database from the web
3. Traditional Media (capture new clients)
Add the Mobile Call-to-Action to
every Advertisement; print, radio,
coupon, event, TV, etc.
To: 55469
MSG: REGIS

12. Point of Sale
Capture Your Current Customers into
Database!
Angelo Mendi: 20% OFF
next visit with purchase of
any color and cut, code
mb239, FWD to friends,
exp. 5.15.11 Reply STOP
2end
Options Might Include:
1. Offer each client an instant coupon for a FREE upgrade!
Have them Text to get the Instant Coupon!
2. At check-out use flyers, hand-outs, or Displays to
encourage them to Text for a coupon for Next Visit;
(Coupon can expire within a month to encourage a
quick repeat visit)
3. Have Customers Text-in for an instant discount of 20%
OFF today’s purchase
Future Text-Promotions to Current Clientele will help drive
Product sales, increase frequency of visits, help stay top-of-mind
So clients refer business, and more…

13. Capture Web Traffic into Database!
Beauty Brands Secret Sale!
Text BEAUTY to 72727
Angelo Mendi: Half off your
haircut with purchase of
color; code mb8938j, watch
for more great deals! Reply
STOP 2end
Enter Mobile NumberDonate NOW!
Enter mobile number
Send to my Mobile Phone

14. Capture LEADS with Mobile Keywords!
By adding Mobile keywords to every Traditional Broadcast media like Coupon
drops, radio spots, event marketing, print ads, and outdoor displays, you can capture
New Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your
Potential Customer’s handset!
Instantly Deliver:
•Pictures
•Coupons
•Links to Website
•And more
More Conversion = 5-10% Increase in Overall Customer base
Once Customers engage off of Traditional Broadcast they are
Captured in the Mobile database.
Future text-promotions will be delivered right to their handset
equating to NEW CUSTOMERS!
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
YOUR
COUPON
HERE!
Text LOOSE to 55469
For a FREE Haircut!

15. Text Appointment Notification!
Beauty Brands Secret Sale!
Text BEAUTY to 72727
Britney, Just a reminder
that your appt is scheduled
for tomorrow at
2:00pm, reply to this msg if
you can’t make it and we
can reschedule, or call 212-
333-1313
Enter Mobile NumberDonate NOW!

16. Panchero’s Gift Cards are
the best gift! Click here and
be finished shopping.
http://xmaspanch.wap
Reply STOP 2quit
• Increase Social Network Followers
• More Transactions per year
• Capture Email
• Support Causes
Send Promotions to your Database to do More
Than Just Coupon!
SalonSalon Style: Facebook ONLY
Offer, “Like” us NOW for even
more VIP treatment and
savings. http://salon.wap
Reply STOP 2quit
Salon: To complete your
entry to win a FREE
Makeover reply w/ your
email address and watch for
more great deals!
Salon James: We will be
doing the hair of the
cheerleaders at the Parade
this weekend, come up and
we will give you great
coupons! Reply STOP 2quit

17. Contact Lynda Crittendon
http://involvemobile.net
513-407-8909
lyndac@involvemobile.net