1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Promotiona
l
Extension
of income
Extension
of outlets
Synergy
Producers
strategies
Provide an explanation in relation to benefits (promotion, extension of income
& outlets, synergy opportunities and strategies used by producers to benefit
label and artist)
Rihanna’s new release of her single ‘Pour it Up’ has been given quite an explicit
music video, which has really drawn attention to her through the media and her
audience. It’s promoting herself and her body, as well as the actual song.
Recently completed a tour of her new album named Diamonds, which was
worldwide. Giving the audience a chance to see her perform live.
Provide any research evidence you can find that
supports explanations of benefits for artist, record
label and audience
The link to the music video Pour It Up :
http://www.youtube.com/watch?v=ehcVomMexkY
The link to sales of Rihanna’s tour Diamonds:
http://www.rihannanow.com/live/
Rihanna’s latest album ‘Unapologetic’ made over 3 million dollars. In the first
week the album was released, Rihanna made a £238,000 profit.
ITunes show’s Rihanna’s new music video for Pour it Up as most popular,
suggesting there was lots of downloads when it was released, and is continuously
selling well.
Rihanna’s Diamonds tour provided 4 dates in Manchester, selling each ticket from
45 pounds up to £200 tour packages.
Rihanna has recently designed a clothes line which has been launched in selected
River Island stores, her line is targeted at her audience, women’s wear only. Her
target audience would be immediately drawn to this clothes line as Rihanna
herself has designed it.
The link to this information’s source:
http://en.wikipedia.org/wiki/Unapologetic
The link to the ITunes webpage:
http://download-new.com/apple-itunes/?kw=itunes
The link to Ticket Master where tickets were sold:
http://www.ticketmaster.co.uk/section?tm_link=tm_log
o
The link to River Islands Rihanna clothes line launch
online:
http://www.riverisland.com/women/ri-loves
Rihanna has a few of her own perfume’s that present her image on each bottle
packaging, this would help sell the product as it is promoting her as an artist. She
has 3 perfumes named Nude, Rebelle and Reb l‘Fluer
Link to the perfume’s shop Rihanna homepage:
http://www.theperfumeshop.com/fcp/categorylist/brand/rihanna?resetFilters=tr
ue
Nude, Rebelle and Reb l’ Fleur perfumes and Rihanna’s clothing line in River Island
have all been encouraged by her producer’s strategies.Ther producer’s name is
Link to Rodger Jerkins (rihanna’s producer) homepage:
http://darkchild.com/

2. Music Video Purposes Analysis
Rodger Jerkin’s from New Jersey. All these ideashave been partly engineered by
the producer. The way Rihanna is presented, such as her ‘bad girl’ image has been
created to sell her music and products. Producers will encourage her behaviour in
the industry to be unique yet acceptable and fulfilling for her target audience.