Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a Understanding Luxury Marketing
Semelhante a Understanding Luxury Marketing (20)
Último
Último (20)
Understanding Luxury Marketing
- 2. Our Allure… We understand Luxury…
- 3. BACKGROUND Our Allure… The Luxury Brands Club is a boutique marketing and communication agency that specialises in the luxury sector and targets only high net worth individuals. Boasting over 290,000 UK-based high net worth contacts, we offer unparalleled access to a bespoke network of the world’s most influential and elite high earners. Persuasively reaching, engaging and enticing prestigious and affluential consumers is what we do best. Our expert consultants understand exactly what makes the high net worth individual tick and, most importantly, they put to use years of experience in the luxury sector, leveraging and promoting only the most appealing, covetable and exclusive high-end brands.
- 4. BACKGROUND Our Allure… The Luxury Brands Club prides itself on specialising in the management and marketing of luxury brands. Our mission is to provide prestigious brands with strategic insight. We are a high-end marketing and communication powerhouse, offering a full spectrum of services and targeting only high net worth individuals through meticulously planned approaches. We will promote the true essence of your luxury brand in response to our understanding of the dreams, aspirations and expectations of high net worth individuals. We will maintain and build upon your brand values, taking into consideration both your heritage and current trends.
- 5. BACKGROUND Our Allure… Thanks to our world-renowned signature – The Luxury Brands Collection – we have exceptional experience of working with: - Chanel - The Lanesborough - Louis Vuitton - Tahiti Tourisme - Hugo Boss - Maldives Tourist Board - Giorgio Armani - Bahamas Tourist Board - Lamborghini - Courchevel Tourist Board - Bentley Motor - Kjus skiwear - Porsche - Lodger Footwear - De Beers - J.M Weston - Boodles - Pearl Motor Yacht - Mont Blanc - Wentworth Club - La Prairie - Poggenpohl - Vista Jet - Nina Campbell - Holland & Holland - Bang & Olufsen - N. Peal - Fat Duck Restaurant - La Perla - Alain Ducasse at the Dorchester - Thermae Bath Spa - Royal County of Berkshire Polo Club
- 6. Our Clientele… We understand Luxury…
- 7. HIGH NET WORTH INDVIDUALS Our Clientele… The Luxury Brands Club boasts unique access to a network of high net worth individuals. We know that these individuals are looking for exclusive and unique experiences. They want to feel special. Enabling someone to own a coveted product or enjoy an exclusive or unique experience makes them feel special. “I own this before anyone else.” The Luxury Brands Club uses the psychological values of luxury brands to enhance the high net worth individual’s consumption, helping to create a feeling of “I am what I own”. They purchase luxury items to fulfil their dreams and savour the feeling of exclusivity attached to the possession and consumption of rare brands. Luxury is the symbolic and hedonistic recompense of their success. We are proud to work with over 290,000 high net worth individuals across the United Kingdom. Members within our network have at least £45,000 invested in stocks and shares. With an annual income of £100,000+ they are senior professionals living in wealthy locations across the UK.
- 8. Our Elegance… We understand Luxury…
- 9. LUXURY BRANDS PARTNERSHIP Our Elegance… The Luxury Brands Partnership division at The Luxury Brands Club develops the finest partnerships between exclusive and prestigious brands. Such partnerships ensure that each brand complements and benefits the other in order to generate the highest return on investment and, most importantly, achieve sales objectives. Strategic partnership between luxury brands is an ideal way of elevating brand image within the high net worth individual’s network. To work in collaboration with another premium brand will enable you to target exclusive clientele, promoting products and/or services by leveraging the relationship both you and your brand partner have with your clients. Brand partnerships add value and importance, generating new revenue streams and building upon existing customer relationships. Strategic alliances between luxury brands enable those involved to make the most out of each other’s communication channels. By creating unified marketing messages and maximising exposure and marketplace standout, luxury brands are able to deliver unparalleled and unmatchable experiences.
- 10. Our Touché… We understand Luxury…
- 11. OTHER PRESTIGIOUS SERVICES Our Touché… The Luxury Brands Club offers a full spectrum of marketing services tailored purely for luxury brands. We are passionate about luxury and provide a creative, elegant, unique and exclusive approach. The Luxury Clinic: Sales Promotion: - Branding strategy - Sales and merchandising - Defining or redefining your marketing mix - Promotional campaigns - Developing a marketing and communication - Experiential Marketing strategy that targets HNWI - Event Marketing - Elaborating on your luxury brand positioning - Roadshows - Developing brand management – managing brand equity
- 12. OTHER PRESTIGIOUS SERVICES Our Touché… Direct Marketing: Digital Marketing: Public Relation: - Email marketing - SEO for luxury brands - PR Campaign - Direct mail - E-Zine - Press events - Loyalty programmes - Viral campaign - Press launches - Social Network Design: Market Research: - Web design Monthly publication: - Online banners - The High Net Worth provides a digest of data and insights for - Microsites professionals who market and sell to the wealthy. It covers - HTML marketing finance and wealth management, luxury goods, lifestyle and - Print advertisements philanthropy, as well as opinion pieces and excerpts from - Mobile marketing proprietary research. - Brochures - Lookbooks - Brand identity
- 13. Our Gallery… We understand Luxury…
- 14. SHOWCASE Our Gallery… Reference: Luxury Brands Partnership: Christian Dior/ TahitiTourisme
- 15. SHOWCASE Our Gallery… Reference: Luxury Brands Partnership: Christian Dior/ TahitiTourisme
- 16. SHOWCASE Our Gallery… Reference: Luxury Brands Collection
- 17. SHOWCASE Our Gallery… Reference: Quintessentially Publishing
- 19. SHOWCASE Our Gallery… Reference: Chanel (left), Lamborghini (centre), La Prairie (right)
- 20. SHOWCASE Our Gallery… Reference: Louis Vuitton (left), Hugo Boss (centre), Holland & Holland (right)
- 21. Our Contact… We understand Luxury…