Imagine a public relations firm, advertising agency and digital consultancy, all in one. We’re that – and much more. We are the re-invented, full-service integrated marketing communications firm focused on developing and deploying targeted engagement solutions across all media and in all marketing forms – Paid, Earned, Owned and Shared – PEOS. Though we have a vast array of capabilities, we don’t separate or organize by “practice areas” or “disciplines.” We operate beyond the limitations of such thinking. Our firm is taking the best reputation and influence practices and techniques of marketing, advertising and public relations and making them measurably relevant in a fragmented media world where companies, governments, associations and issue organizations now must engage.

1. c
c
Marketing and Strategic Communications
Agency Overview
August 2013

2. c
Technology is changing how brands reach key audiences
Media landscape increasingly more complex
Brands no longer in control of their destiny
Traditional influencers are being replaced
To address this changing landscape,
Lumentus has assembled an expert team with
complementary skills, who are re-defining fully
integrated marketing and strategic communications.
The Lumentus Premise

3. c
It’s All About Engaging

4. c
The PEOS Model

5. c
Capabilities
Media Relations
Corporate Social
Responsibility
Strategic
Communications
Thought
Leadership
Crisis
Communications
Litigation
Communications
BRAND
ENGAGEMENT
Message
Development
SEO and Search
Reputation
Advertising,
Design,
Creative Services
Social Media
Influencer
Engagement
Social Media
Enterprise
Strategy
Media Planning
and Buying

6. c
Proprietary Social Media Technology
Social media is crucial in
successful business and brand
engagement. That’s why we
created lumentus social as the
backbone of all our social media
engagement programs.
It connects directly into existing
web browsers to assure greater
content management, relevance
and responsible amplification of
key messages across earned,
owned and shared media through
multiple channels and
geographies.

7. c
Communication Strategy Ladder

8. c
Message Development
Our process is simple:
– Understand the perception of your
target audiences’ of your brand or
organization
– Determine what steps are needed
to either underscore or recalibrate
those perceptions
– Develop messaging and
communications that form a new
awareness
Building a “Message House” is
among the key steps in this process
– a highly useful communications
tool that defines a brand’s
fundamental position in relation to
key stakeholders
KEY MESSAGE
CORE
MESSAGE
CORE
MESSAGE
CORE
MESSAGE
EVIDENCE, PROOF OR SUPPORT
Message House Template

9. c
Company Recap
The PEOS Model: Fully integrated communications agency that
leverages executive counsel and proprietary technologies to
formulate, deliver and measure client messages
Founded by senior-level professionals with more than 100 years of
combined experience in public relations, social media, advertising and
strategic issues management
New York-based with strong national and international capabilities
A full-time base of core employees supported by a close-knit network
of experts with world-class expertise in technique and subject matter
enables nimble, cost-effective solutions
Awards earned by the team