1. How to Market Your
Self-Published Book

2. Agenda
• Know your audience
• Know your book
• Know your plan
• Key resources
All data in this webinar is distilled from a survey conducted by
Lulu.com where we asked 4,000 of our most successful authors how
they achieved success with marketing their self-published books.

3. Know your audience

4. Why do you think your book has been
successful?

5. How did you find the audience for your
book?

6. Where do you sell your books?

7. Know your book

8. What’s most important about your book
overall?

9. How many books have you published?

10. A personality test for your book
Helix Review
What is it?
• A 20-page quantitative
analysis of your writing
compared to more than
100,000 published titles
• “Ultimate unbiased
perspective of your book”
• Powered by The Book
Genome Project
What it is not: A value
judgment of your work

11. Helix Review – Data Worth Knowing

12. Helix Review – Comparable Titles

13. Know your plan

14. What works best for reaching your
audience and getting them to buy?

15. How many hours per week do you
spend marketing your books?

16. How much money did you spend to
market your books?

17. How did you spend your marketing
budget?

18. How did you spend your marketing
budget?

19. Did you have help with promoting your
book?

20. Key Resources

21. Want Your Own Helix Review?
Visit: http://www.lulu.com/services/helix-review

22. www.lulu.com/blog

23. connect.lulu.com

24. www.lulu.com/sell

25. www.lulu.com/publish/books

26. Thank You