2. But Ted, I already have a
vibrant community, cant
the people on
InstaTweetBookPlusLink
edYouTube just come to
me?
(spoiler alert: no)
(spoiler alert: no)
4. Ted, I have share
widgets on my site isn’t
that enough?
(Maaaaaybee)
5. Ted, I have buttons on
my site, but how can I
know how useful they
are?
(Good news: Google Social Analytics)
6. Ted, what do you mean
there’s Brand-level,
Article-level and
Content-level sharing?
(Good news: the data is out there)
7. But Ted, My Site Already
Consumes All My Time,
I Don’t Have Time for
InstaTwitterBookFaceG
ooglePlusLinkedIn!
I Don’t Have Time for
InstaTwitterBookFaceG
ooglePlusLinkedIn!
8. But Ted, There are so
many social sites I can’t
even keep track. How can
I be active on all of them?
(chill, all you need to do is tackle them one at
a time in order of which are the lowest
hanging fruit)
9. But Ted,
how do I know which
sites are worth
spending my time on?
(Good question, let me tell you how)
10. Service Core Demo
Halflife of
Post
Hot Topics
How to
present your posts
Where to find
likeminded
people
Engagement Hacks Analytics & Tools
Twitter
M + F
22+
1hr
•breaking news
•current events
•cultural reviews
•personal updates
•Tweet as “person” via
brand handle
•Bio searches
•Follow
influentials in
your topic
•Use fav star generously
•Add people to
“prestigious” lists
•HootSuite or
SproutSocial
•Bitly or Awesm
Facebook
M + F
13+
1 day
•cute photos
•Facebook news
•cultural reviews
•celeb gossip
Post as brand via brand
fan page
Follow peers via Fan
Page. Like, Share &
Comment on their posts
•Facebook Analytics
•HootSuite or
SproutSocial
•Bitly or Awesm
Instagram
M + F
14-50
1hr
•top hashtags
•user-created trends
Post as brand via user
account
Tag searches Use heart liberally.
Comment when
meaningful
Statigram
Pinterest
M + F
25-55
1week
•beautiful photos
•inspirations photos
Post as brand to brand
account and boards
Boards Follow a single board of
active users to get
attention w/o flooding
Curalate
YouTube
M + F
12-24
Forever
•personality-driven
programs
•how-tos & serials
Post as brand via user
account
Reply videos Read YouTube Playbook VidIQ
Google+
M + F
?
1 day
•photography
•everything
•Post as a “person” via
brand account
Groups •Find Groups.
Participate.
•Organize
GoogleHangouts & invite
influencers
LinkedIn
M + F
30+
1 hour
business, politics and
global events
•Tweet as “person” via
company page
Industry Groups Get made an influencer
Tumblr
M + F
14-30
1 min - 1
day
•PHOTOS
•Inspirational quotes
•As your Tubmlr blog
(it’s all about their
dashboard)
Tag searches UnionMetrics
Reddit
M + F
16+
1 min - 1
day
•New information
•Expert Q&A
Cool, modest,
informative
Subreddits
Quora
M + F
24+
Forever
Tech Knowledgeable,
modest, informative
Searches Answer questions
thoughtfully
Peer Forums
11. But Ted,
this still sounds like too
much work, can’t I just
use a service to buy
audience
(Don’t waste your money. You can only
buy fakes, not engagement)
