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Lucienne Canet
Marketing Lead
Rebecca Sealfon
Development Lead
John Martin
Team Lead
Becca’s Map
Last Minute Tickets
• In Real Time
• At a Real Discount
Conclusion
What is the
problem?
How can event coordinators with unsold tickets sell them
and reclaim what would be lost revenue?
• Events do not always sell
out their tickets.
• As the start time
approaches, venues have
little options for real-time
advertising of discounted
tickets.
A mobile app/website that allows us to capture excess last minute
demand for all events.
Examples: Industry Events, Off Broadway Shows, Comedy, Live
Independent Music
Using Geolocation, app users can see what deals are
happening around them in real time.
Promoters can offer discounted tickets to app users
physically near them within seconds.
Promoters sell unsold tickets.
Patrons can get amazing deals.
Everyone wins.
Our solution: Becca’s Map
Interface
Design
Interface
Design
Marketing Plan
Rolling out this product will require a B2B and B2C
user base.
Two-sided networks: By marketing to promoters on Meetup and Eventbrite, we can seek
out customers that are both buyers and sellers.
Marketing to Part-time Promoters: Many part-time promoters get fired if they sell 20 tickets or less to
certain events. By allowing them to post their own events on the map for free, they will be able to gain
the marginal sales that are key to keeping their position.
Marketing to Tourists: We are partnering with TKTS to sell tickets on line to tourists that are turned
away from Broadway shows, in order to offer them alternative entertainment.
By combining two
proven services, GIS
and ticket discounting,
we can offer a more
valuable service than
any current competitor.
Ability to offer “last
minute sales” at the
literal “Last Minute”
There is no current
company offering
variable pricing at the
last minute for citywide
events
Our advantages
Direct Competition
Unlike WillCall, which charges 50% off nearby
tickets, Becca’s Map will charge 20% fees to the
nearest bidders
Indirect Competition
Last minute sale websites do not have
mapping features
Competitors analysis
MusicMap
Cheap
tickets
SongKick
Ticket
master
Eventbrite
WillCall
Stubhub
Now
Current mapping sites do not have last
minute sales
Ticket Sites
Mapping Apps
Startup Expenses
Overhead and Legal
2 Engineers
Advertising & PR
Reserve
$ 250,000.
18%
44% 17%
22%
How we will make money
10% or 1.9 million tickets sold to
tourists at TKTS lines
Annual Sales
80% or 9.5 million tourists looking for
alternative events
% of pending ticket market captured 10.00%
Total # of tickets 855,000
Average Ticket Price $ 70.00
Total Ticket Revenue $ 59,850,000.00
Our share at an average 20% fee $ 11,970,000.00
Prototype 1:
Tech Events

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SmartPitchPhase3_BeccasMap

  • 1. Lucienne Canet Marketing Lead Rebecca Sealfon Development Lead John Martin Team Lead Becca’s Map Last Minute Tickets • In Real Time • At a Real Discount
  • 2. Conclusion What is the problem? How can event coordinators with unsold tickets sell them and reclaim what would be lost revenue? • Events do not always sell out their tickets. • As the start time approaches, venues have little options for real-time advertising of discounted tickets.
  • 3. A mobile app/website that allows us to capture excess last minute demand for all events. Examples: Industry Events, Off Broadway Shows, Comedy, Live Independent Music Using Geolocation, app users can see what deals are happening around them in real time. Promoters can offer discounted tickets to app users physically near them within seconds. Promoters sell unsold tickets. Patrons can get amazing deals. Everyone wins. Our solution: Becca’s Map
  • 6. Marketing Plan Rolling out this product will require a B2B and B2C user base. Two-sided networks: By marketing to promoters on Meetup and Eventbrite, we can seek out customers that are both buyers and sellers. Marketing to Part-time Promoters: Many part-time promoters get fired if they sell 20 tickets or less to certain events. By allowing them to post their own events on the map for free, they will be able to gain the marginal sales that are key to keeping their position. Marketing to Tourists: We are partnering with TKTS to sell tickets on line to tourists that are turned away from Broadway shows, in order to offer them alternative entertainment.
  • 7. By combining two proven services, GIS and ticket discounting, we can offer a more valuable service than any current competitor. Ability to offer “last minute sales” at the literal “Last Minute” There is no current company offering variable pricing at the last minute for citywide events Our advantages
  • 8. Direct Competition Unlike WillCall, which charges 50% off nearby tickets, Becca’s Map will charge 20% fees to the nearest bidders Indirect Competition Last minute sale websites do not have mapping features Competitors analysis MusicMap Cheap tickets SongKick Ticket master Eventbrite WillCall Stubhub Now Current mapping sites do not have last minute sales Ticket Sites Mapping Apps
  • 9. Startup Expenses Overhead and Legal 2 Engineers Advertising & PR Reserve $ 250,000. 18% 44% 17% 22%
  • 10. How we will make money 10% or 1.9 million tickets sold to tourists at TKTS lines Annual Sales 80% or 9.5 million tourists looking for alternative events % of pending ticket market captured 10.00% Total # of tickets 855,000 Average Ticket Price $ 70.00 Total Ticket Revenue $ 59,850,000.00 Our share at an average 20% fee $ 11,970,000.00