A New Strategy for Sport: A Change of Approach

1. Using sport to help targeted
young people
The story behind the Youth Inclusion
Programmes in Kent

2. How did we start this?
• Good idea from a number of police officers
and other partners
– Need to have something to get young people, who
are heading wayward, to join in.
– Could not be a “Goodies for Hoodies” programme
– Must build in Self Discipline and Anger
Management.
• They must be excited by it

3. Growing away from one sport
• Give them a “Fighting Chance”
• Making them “Fit for Life “
• Getting them “Back on Track”
• We are “All in it together”

4. What does it cost
• A lot of time building the partnership
• £2500.00 per cohort
– ( approx. 15 youngsters)
– Includes rent of venue
– Coaches ( use youngsters as much as possible as they
are better)
– Kit issue, that they can keep if they complete the
programme

5. Underlying principles
• Forming a strong partnership with local sports to build a
legacy.
• Choose the right referral partners who are able to persuade
the youngsters that this is in their interest.
• Plan how to build self-discipline, anger management into the
programme.
• Ensure that the programme is fun, not a punishment.
• Where possible get the youngsters to find a name for it and
design their kit.
• Find other partners who can add value to the input:
– British Red Cross for First Aid Training
– Local recruitment agencies can provide career guidance talks
– Visits to local businesses who employ low skilled recruits/ apprentices

6. Value of the Inclusion Programmes
£57k = £546k in social value