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Universidade Ceuma




            PSICOLOGIA:
Behaviorismo no filme “O diabo veste Prada”.

                          Luanrey Brandão Campos
                                  CPD: 983081
                 Turma 10282, Curso de Administração.
                                  Psicologia
                               Prof.: Ana Flavia




              São Luís – MA
                 2012
Exemplos do Behaviorismo no filme “O diabo veste Prada”



Reforço positivo: Nigel (assistente de Miranda) ajuda Andy com o novo
emprego, ensinando-a a se vestir com estilo e elegância. O que mais tarde
seria essencial para que Miranda a olhasse de forma diferente e lhe admirasse,
abrindo assim novas portas para a menina que outrora era desprovida de tais
qualidades. Nigel a convence de que para continuar naquele “emprego dos
sonhos” ela teria que fazer parte do mesmo.


Reforço negativo: Após um conflito, onde Miranda deixou bem claro para
Andrea a importância que a moda tinha para a sociedade humilhando-a com
um discurso na frente de todos, Andy sofre uma grande transformação. Muda a
forma de se vestir, corte de cabelo, atitude. E passa a ser “uma das garotas da
Ruway”.



Punição: Miranda perde o cargo de editora chefe e Jacqueline Follet assume o
seu lugar.

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Trabalho de psicologia

  • 1. Universidade Ceuma PSICOLOGIA: Behaviorismo no filme “O diabo veste Prada”. Luanrey Brandão Campos CPD: 983081 Turma 10282, Curso de Administração. Psicologia Prof.: Ana Flavia São Luís – MA 2012
  • 2. Exemplos do Behaviorismo no filme “O diabo veste Prada” Reforço positivo: Nigel (assistente de Miranda) ajuda Andy com o novo emprego, ensinando-a a se vestir com estilo e elegância. O que mais tarde seria essencial para que Miranda a olhasse de forma diferente e lhe admirasse, abrindo assim novas portas para a menina que outrora era desprovida de tais qualidades. Nigel a convence de que para continuar naquele “emprego dos sonhos” ela teria que fazer parte do mesmo. Reforço negativo: Após um conflito, onde Miranda deixou bem claro para Andrea a importância que a moda tinha para a sociedade humilhando-a com um discurso na frente de todos, Andy sofre uma grande transformação. Muda a forma de se vestir, corte de cabelo, atitude. E passa a ser “uma das garotas da Ruway”. Punição: Miranda perde o cargo de editora chefe e Jacqueline Follet assume o seu lugar.