Henkel AG & Co. KGaA is a German multinational consumer goods company founded in 1876. It operates in over 75 countries with a workforce of over 47,000 employees. In 2021, it reported revenues of 15.6 billion euros and pre-tax profits of 1.59 billion euros. Henkel's business sectors include laundry and home care, beauty care, and adhesive technologies. Persil Mr. Miracle is a new laundry detergent that allows black, white, and colored clothes to be washed together without colors mixing due to its smart granules and new liquid stain remover formula.
8. Laundry & Home
Care
heavy-duty and specialty detergents;
fabric softeners;
laundry performance enhancers;
laundry care products;
hand-dishwashing and machine-dishwashing products;
cleaners for bath and WC applications;
household, glass and specialty cleaners;
also different air fresheners.
14. How does it works?
Smart granules cover every fibre colors don’t get
mixed
New formula of liquid stain remover
Clothes retain their brightness and vivid colors
17. TARGET CONSUMER
Wide range of consumers: students, housewives, firms, hotels, etc.
PRICE
About 200 rubles
18. TARGET CONSUMER
Wide range of consumers: students, housewives, firms, hotels, etc.
PRICE
About 200 rubles
PRODUCTION TARGET
At a range of 364 800 packings
19. TARGET CONSUMER
Wide range of consumers: students, housewives, firms, hotels, etc.
PRICE
About 200 rubles
PRODUCTION TARGET
At a range of 364 800 packings
HOW MUCH MONEY WE NEED
Approximately 37 million of rubles.