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Persil Mr. Miracle

  Beltyukova Anastasiya
   Ershova Anastasiya
         (M-10-1)
Henkel AG & Co.
     KGaA
LOCATION
• Germany
• Other 75 countries
Henkel AG & Co.
      KGaA

MISSION
    We aspire to make people's lives
    easier, better and more beautiful with
    our products and technologies.
Henkel AG & Co.
      KGaA
STRATEGY
   We will outperform our competition as
   a globalized company with
   simplified operations and a
   highly inspired team!
Henkel AG & Co.
        KGaA
TURNOVER
15 605 million euros


PRE-TAX PROFITS
1 594 million euros


SIZE OF WORK-FORCE
47 265
Henkel AG & Co.
      KGaA
FOUNDATION
1876 in Germany
Business sectors
Laundry & Home Care
Beauty Care
Adhesive Technologies
Laundry & Home
          Care
heavy-duty and specialty detergents;
fabric softeners;
laundry performance enhancers;
laundry care products;
hand-dishwashing and machine-dishwashing products;
cleaners for bath and WC applications;
household, glass and specialty cleaners;
also different air fresheners.
Laundry & Home
     Care
Beauty Care
Hair Cosmetics;
Body Care;
Skin Care;
Oral Care.
Beauty Care
Adhesive
Technologies
Persil Mr. Miracle

Now it’s possible to wash together black,
white and color clothes!
How does it works?
Smart granules cover every fibre     colors don’t get
mixed


New formula of liquid stain remover


Clothes retain their brightness and vivid colors
TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.
TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.

PRICE

About 200 rubles
TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.

PRICE

About 200 rubles


PRODUCTION TARGET

At a range of 364 800 packings
TARGET CONSUMER

Wide range of consumers: students, housewives, firms, hotels, etc.

PRICE

About 200 rubles


PRODUCTION TARGET

At a range of 364 800 packings


HOW MUCH MONEY WE NEED

Approximately 37 million of rubles.
THANKS
 for attention




     2013

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Persil Mr. Miracle Laundry Detergent Allows Mixing Colors

  • 1. Persil Mr. Miracle Beltyukova Anastasiya Ershova Anastasiya (M-10-1)
  • 2. Henkel AG & Co. KGaA LOCATION • Germany • Other 75 countries
  • 3. Henkel AG & Co. KGaA MISSION We aspire to make people's lives easier, better and more beautiful with our products and technologies.
  • 4. Henkel AG & Co. KGaA STRATEGY We will outperform our competition as a globalized company with simplified operations and a highly inspired team!
  • 5. Henkel AG & Co. KGaA TURNOVER 15 605 million euros PRE-TAX PROFITS 1 594 million euros SIZE OF WORK-FORCE 47 265
  • 6. Henkel AG & Co. KGaA FOUNDATION 1876 in Germany
  • 7. Business sectors Laundry & Home Care Beauty Care Adhesive Technologies
  • 8. Laundry & Home Care heavy-duty and specialty detergents; fabric softeners; laundry performance enhancers; laundry care products; hand-dishwashing and machine-dishwashing products; cleaners for bath and WC applications; household, glass and specialty cleaners; also different air fresheners.
  • 10. Beauty Care Hair Cosmetics; Body Care; Skin Care; Oral Care.
  • 13. Persil Mr. Miracle Now it’s possible to wash together black, white and color clothes!
  • 14. How does it works? Smart granules cover every fibre colors don’t get mixed New formula of liquid stain remover Clothes retain their brightness and vivid colors
  • 15.
  • 16. TARGET CONSUMER Wide range of consumers: students, housewives, firms, hotels, etc.
  • 17. TARGET CONSUMER Wide range of consumers: students, housewives, firms, hotels, etc. PRICE About 200 rubles
  • 18. TARGET CONSUMER Wide range of consumers: students, housewives, firms, hotels, etc. PRICE About 200 rubles PRODUCTION TARGET At a range of 364 800 packings
  • 19. TARGET CONSUMER Wide range of consumers: students, housewives, firms, hotels, etc. PRICE About 200 rubles PRODUCTION TARGET At a range of 364 800 packings HOW MUCH MONEY WE NEED Approximately 37 million of rubles.