This presentation is stamped by integrity and honesty. It lays down the challenges and practical solutions that would help entrepreneurs get through the first three years of a Startup's life.

1. HOW TO SURVIVE FIRST THREE
YEARS
Tapan Kumar das , CA , IIMA
CEO and Director – Itiffin
Co-Founder Qua Nutrition

2. Challenges
Major factors for Failure
Success Factors – Macro level
Survival Approach – ITIFFIN and QUA
Q & A
INDEX
Presentation : 45 Minutes
Interaction : 60 Minutes

3. Family Challenges – Working without Salary
Social Challenges – Pulls you down
Technological Challenges – Job oriented approach
Financial Challenges – Could have been better if more money was available
Policy Challenges – Not sure about the Macroeconomics
CHALLENGES

4. Incompetence – Lack of Planning – Investment, pricing, Hiring and Monitoring
Lack of Market awareness
Lack of clear focus
Too much Money
Wrong advice from Family and Friends
Entrepreneur underestimated the time requirements
Being at wrong place at the wrong time
Wrong Hiring
START UP BUSINESS FAILURE
RATE – 9/11

5. BUSINESS SURVIVAL - FACTORS
Growth
Financial Management
Sales Volatility

6. Start – Manage – Growth
To survive 3 years
OUR APPROACH
Qua
Nutrition
ITIFFINCash
How ?

7. Investment – Rs 3 Lakhs
STARTED IN THE YEAR 2011
Could have
investment more ?
Variable cost approach – Qua and Itiffin
Low Capex Approach
Why we avoided ?

8. Work around Customer - Solve problem keep the Customer in centre
Low Investment high value creation – Risk and reward
Managing Sales volatility – WOM and influencer Model and employee ownership
Changing the Business Model - To achieve short team goal without diluting long term vision –
Franchisee Model and Product based approach
Financial Management - Variable cost approach and Low Capex
Hiring approach – Professional with right attitude - Multitasking
ITIFFIN AND QUA SURVIVAL
STORY

9. Revisiting business model to check the assumption and modify to ensure minimising mistakes
( at least monthly once )
Funding – Market is not ready
Service and product combination - Qua and Itiffin
Managing low skilled people - day to day below the line challenges
Managing with Partners – Qualification Vs Experience Vs Influence
Visualising much in advance the human problems – 6th Sense
Worry - Money Vs Customer Acquisition - always have job in your hand
ITIFFIN AND QUA SURVIVAL
STORY

10. Q & A

11. Thanks
tapan@itiffin.in
+91-9008600079