What kind of media institution might distribute your media product and why?

1. Q3.What kind of media
institution might
distribute your media
product and why?

2. Before I started my music magazine I decided to research other magazine and found out
who published them. I have done this in order to find out the possible companies that
would be interested in publishing my style of magazine. One of the companies that I looked
at was the Bauer Media group. This publishing company publishes music magazines
including Kerrang and MOJO, both of these magazines are from a similar genre and style to
mine.
Publishing companies
Bauer Media Group would be a suitable company to publish
my magazine because they already have similar magazines
such as Kerrang and MOJO these are aimed at a similar
audience to mine. However I think that there will be a space
for my magazine because they only have a small range of
music magazines. Bauer Media group also do radio and TV
which could be used for my magazine.
Bauer Media Group is a large European-based media company, with is
headquartered based in Hamburg, Germany that manages a portfolio of
more than 600 magazines, over 400 digital products and 50 radio and TV
stations around the world. There portfolio include sprint shops, postal,
distribution and marketing services. Bauer Media Group has a workforce of
approximately 11,000 employees in 17 different countries.

3. URL: http://www.kerrang.com/
Kerrang Magazine
Kerrang magazine is one of the music magazines that is published by Bauer media
group. Kerrang is not just a magazine but also a TV channel and a radio station. It was
first published on 6 June 1981 as a one-off supplement in the sounds newspaper and
in the early 2000s it has became the best-selling British music newspaper
The highest amount of magazines that kerrang has to date is
85,377. This was recoded between July 2006 and December
2006.

4. Publishing companies
IPC Media is the publisher of magazines including Marie
Claire, NME and What’s on TV. IPC would be a suitable
publisher as it is already publishing a music magazine that is
based around a similar genre to mine, this is NME. NME is
one of the only music magazines that IPC publish leaving a
space open for mine which they could expand into.
Time Inc. UK (formerly International Publishing Corporation and IPC Media), a wholly owned
subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom,
with a large portfolio selling over 350 million copies each year.

5. Chosen publishing company:
From the two publishing companies that I have researched
which were Bauer media group and IPC media, I have decided
which company I would like to publish my magazine.
I have decided that Bauer Media Group would be the most
suitable company to publish my magazine. I have decided this
because it has experience with publishing other magazines
that are similar to mine which are Kerrang and MOJO. For
Kerrang magazine Bauer Media Group has given them a radio
station and a TV channel along side there magazine which in
addition has made Kerrang magazine more popular for this.
TV and radio could be an area in which my magazine will be
able to expand into. This would increase it popularity as well
as the increase of sales