The document discusses Blackburn with Darwen Borough Council's transition from analogue to digital services and engagement. It notes that local print newspapers are declining while social media use is rising. The council is taking initial steps to engage residents digitally through social media, online services, and open data. However, the document acknowledges that not all residents have caught up digitally yet and the council needs to prepare support and training to help with the transition to come. The overall aim is to have an organization that can use all digital channels for two-way communication.