1. Dragon’s Den

2. In groups, you are going
to design an innovative
product that you think
will make money.You
are going to pitch your
product to the
Dragons.You will use
persuasive techniques
so that they will invest
in you and your
product.

3.  a poster containing information
and a drawing about your
product
 a written sales pitch

4.  Download theWord document called ‘Plan
your Pitch’ and fill in the worksheet.
 Once you have all the facts to hand, you can
work on your poster and written pitch.

5. 1. Rhetorical Questions
2. Hyperbole
3. Parallelism
4. Alliteration
5. Simile and Metaphor

6.  Rhetorical questions are asked for effect and
do not require an answer. Let’s say you are
selling car paint.
Do you want your car to look like a rust heap?

7.  You are selling bug spray.

9. Hyperbole is over exaggeration.
It’s the deadliest gun in the world.

12.  Parallelism is the repetition of words or
phrases that have similar structures.
 The biggest, the best and the brightest.
 The repetition of the same first letter is called
‘alliteration’ and it is often used with
parallelism.

13.  Best
 Boxer
 World Beating
 Brutal
 Bang
 Better
 Blow
 Beat
 Brute force
 Burly
 Beefy
 Bright
You are selling boxing gloves

15.  Similes compare two dissimilar objects, in
order to suggest an unexpected likeness
between the two.
 Similes can often be distinguished by the
presence of one of two code words: “like” and
“as.”

16. Dissimilar Subjects
 Blanket/Snow
 Are linked together by
‘like’:The snow lay like a
blanket over the ground.

18.  Think of all the great things it could do for the
consumer. Is it like:
 A helping hand
 Having a bodyguard to keep you safe
 Something that will crush any opposition
 A powerful animal
 A terrific weapon

19.  Metaphors are easy: they work in exactly the
same way as similes, but they don’t use the
words ‘like’ or ‘as’.You say that X isY.
 The snow is a blanket on the earth.
 His punch is a lightening bolt.

20.  A petrol company
wanted to say their
petrol was so powerful
that your car would be
as strong, fast and
powerful as a tiger if
you bought their
product.Their slogan is
a metaphor.

21. 1. Rhetorical Questions
2. Hyperbole
3. Parallelism
4. Alliteration
5. Simile and Metaphor

22.  Ready toWrite the
Best Sales Pitch in the
World?
Great! Get Cracking.
 Not Ready to Write
your Sales Pitch?
 Check out the link to
‘Looking at
Advertising’ on your
Moodle page.

23. Click on the BBC Presentation Skill
activity on Moodle for tips on a
professional delivery.