Latvian Youth to Business Forum

Evaluation Report
6th of April 2011

… the link between the youth and business sectors

and

SYNERGY Baltic Conference 2011

AIESEC in Latvia | 11, Skolas Street, room 222 – at RBS | +371 200 10 995
mc@office.lv | www.aiesec.lv / www.aiesec.org

Content Final Report:

A. Latvian Youth to Business Forum (3rd page)
- Global Youth To Business Forum concept
- 1st edition of Latvian Youth to Business Forum in Latvia 2011
- Latvian Business Support towards young people’s development
- Partners and Supporters
- Media appearances (*page 18th)

B. Synergy Baltic Conference 2011 ( 10th page)
- Baltic tradition: Synergy Conference
- Synergy Baltic Conference 2011 in highlights
- AIESEC members’ development in the organizations
- “Global Village”
- AIESEC Alumni sharing event
- Awards Gala
- Partners and Supporters

C. AIESEC Alumni Conference (14th page)

D. AIESEC in Latvia National Partners Group (16th page)

E. Gratitude Letters (17th page)

F. Feed-back from participants (22nd page)


A. Latvian Youth to Business Forum

… the link between the youth and business sectors

Initially, the idea came from Global Level, as AIESEC International has been
organizing Global Youth for Business Forum since 2009. The Conference is a
unique meeting point for youth leaders from around the world and leading
organizations. More than 600 youth leaders and selected organizations met yearly, in a different country to
share perspectives and propose possible actions around issues of global relevance. The forum aims to
gather opinions upon different topics such as: Climate Change and Sustainability, Entrepreneurship, Mobility
and Diversity etc.

Latvian youth to Business Forum is a one-day conference which aims to build up a bridge between the
active young people in Latvia (students and recent graduates) and the business sector. This year, the 1st
edition of the Forum was organized on 24th of March 2010, with three tracks: “Corporate Social
Responsibility”, “Innovations in Marketing” and “Talent Management from another perspective”.

Date: 03.24. 2011

Location: Turiba Faculty, Riga

Delegates: 100 participants

Partners and Supporters for sessions/ work-shops:


The event started with a short introduction
on behalf of Mrs. Lura Katinaite, as
President of AIESEC in Latvia.

AIESEC in Latvia

After 16 years AIESEC in Latvia is currently
present in 2 cities - Riga and Valmiera- and
has influence in over 10 top Universities
around Latvia, with more than 80 members
per year.

The audience was inspired by Mr. Fionn Dobbin’s presentation on Social Business as live example of a
person leading his own businesses and at the same time, having a positive impact in society!

Mr. Fion Dobbin

Brand Manager & Shareholder at PEERKONS
Creative Director and Co-Founder at MAMMU
Project Manager and Lecturer at Stockholm School of
Economics


Track: Talent Management from another perspective

Mrs. Julia Rajevska

HR Specialist Baltic

“Processes and tools of Talent Management”

Igors Djacenko
General Director

“Talent Management from Business
Development point of view”

Track: Innovations in Marketing

Tomas Burovas

Head of Marketing Operations Baltic

Aidas Papreckis

Premium BrandExecutive Baltic

„Marketing in FMCG sector”


Marija Korolova
Baltic Marketing Manager

“Consumer/Brand Marketing vs. Operational/Trade
Marketing”

Track: Corporate Social Responsibility

Ivonna Zirdzina

Quality Assurance & Corporate Responsibility Director

“RIMI CSR Strategy”

Company presentations:


Panel Discussion
(one hour)

The purpose of the panel discussions was to bring together both young people as well as business sector
and debate upon the topics delivered on the three tracks

(Corporate Social Responsibility, Talent Management and Marketing)

as well as have the chance to interract upon now-days reality in society, in the market,

what are students and recent graduates interested most when looking for a position in the buisness
sector and on the other hand,

what are companies mostly interested within a young person when hiring or offering internships.


Agenda:

10:30 - 11:00 Opening event – Mrs. Laura Katinaite
(welcoming greeting from the AIESEC President)

11:00 - 12:00 Inspirational speech - Mr. Fionn Dobbin
(Lecturer &Project manager at SSE / Creative Director at Mammu / Brand Manager at Peerkons)

12:00 – 12:30 Coffee Break

Corporate Social Talent Management from
Tracks Innovations in Marketing
Responsability another perspective

12:30 - 14:00

14:00 - 15:00 Networking Lunch

15:00 - 16:30

16:30 - 17:00 Coffee Break

17:00 - 18:00 Panel Discussion

18:00 - 18:30 Award ceremony and Closing the event


Feedback from the organizing team members:

‘I have always been engaged in such ‘It’s always a pleasure to organize
AIESEC activities due to the chance of such events and give all students
applying in practice what I learn in the opportunity to gain extra
theory and therefore gain more knowledge besides what they
valuable experience!’ learn in University’

Partners and Suporters for ‘Latvian Youth to Business Forum’

Forum Main
Partners

Event
Partner

Supporters of
the Forum


B. Synergy Baltic Conference 2011

Date: 25th – 27th of March 2011

Location: Ratnieki, Latvia

Participants: 241 AIESEC members and 40 AIESEC Alumni

Synergy 2011 is an educational Baltic conference for open-minded, young and ambitious AIESEC members
from all over the world.

Main objectives of the conference:

For delegates to receive different useful skills and knowledge needed for their future roles
For delegates to get inspired and motivated after the conference
Reward the best performing members in AIESEC in the Baltics

Agenda consisted of 3 tracks, held in paralel: for new recurited members who joined AIESEC in Spring 2011,
for experienced members who have joined our organisation for more than 6 months and 3rd track for the
members who are about to finish their experience and involvemt in AIESEC and make plans for their future
careers and international experiences.


Moderator of the conference:

Orsoyla Kovacs
Vice President Country Development in Central
and Eastern Europe

AIESEC International team member

The sessions and workshops were delivered by experienced AIESEC members from different countries as
well as company representatives and AIESEC Alumni:


In the first evening all AIESEC members gathered for the Global Village Cultural Event to represent their
countries with traditional food, clothes, objects, dances and songs:

Romania

Italy

The Netherlands

Estonia

Germany

Ukraine Lithuania Latvia


The second evening was the most expected one as Celebration of AIESEC in the Baltic’s performances over
the last year: Gala Awards Night

Awards citeria:

Best Baltic Local Committee – Best Exchange Project (based on our
sponsored by Unilever Global Internship Program)
(prize: Corporate Training) Baltic Leadership Award
Best Developing Local Committee AIESEC Experience Delivery
Achievement through the Network Best baltic Expansion Award

Company presentation:


C. AIESEC Alumni Conference during Synergy Conference

28.03.2011, Ratnieki

Within Synergy Confernece AIESEC organized also a special day-track for our dear Alumni who have
been supporting AIESEC for the past 16 years.
Agenda:

From – till Topic Lead by
From 13:00 Registration
Session "Life Balance" Kaspars
14:00-14:50
Language: English Rutkis
14:50-15:00 Coffee Break
Session "Be different or die"
Session with case studies about small business strategies and innovations for
Aigars
15:00-15:50 small enterprises & business start-ups. Differences in setting strategies for big and
Ruņģis
small companies. Examples and case studies will be used.
Language: English
Session "NLP: the map of your personal achievements / НЛП: карта твоих
личных достижений"
Mihail
16:00-18:00 Aim of the session is to show how much depends on each own’. Ways and tools to
Džondžua
influence to our life & changing different situations.
Language: Russian/ English
Alumni meeting / discussion
The aim is to inform alumni about past and current alumni activities, updates
18:10-19:30 Ieva Stumpe
from AIESEC side, discuss future alumni’ events & involvement/support to AIESEC.
Language: English
Alumni sharing
The aim is to share alumni experience to AIESEC members (Synergy delegates).
The session is planned to be organized in “world cafe” style, when delegates are Laura
20:00-21:00
divided in groups of several people, each group having one table with one alumni Katinaite
sharing his/her knowledge & experience. Groups are changing tables, so that to
have opportunity of getting to know as many alumni as time allows.
21:00-22:30 Dinner and getting ready
22:30-23:30 Awards night
From 23:30 Jazz party


Partners and Suporters for ‘Synergy baltic Confernece’

Financial
Supporter

In-kind
Supporters

Logistics and
Information
Supporters


What means Synergy for our members?
“Taking Responsibility” track was dedicated to the new recruited members. They went through a series of
preparation sessions followed by simulations on specific functional areas. All these offered them a deeper
knowledge about the organization and prepared them for taking their first responsibilities in AIESEC.

“Leadership elect” track offered the future leaders of the organization (members of the executive board,
team leaders and project coordinators) extensive leadership preparation. Also the delegates learned more
about how the processes are managed in the other local committees and shared their experiences in an
international environment.

“Leadership current” track, dedicated to the current leadership bodies in the organization, offered the
delegates preparation on transition and knowledge management delivery and the needed working frame to
develop new strategies for the upcoming period, based on the term evaluation.

D. AIESEC in Latvia National Partners Group

AIESEC in Latvia National Partners

Platinum Partners Gold Partners

Exchange Partners

Supporters


E. Gratitude Letter
‘AIESEC in Latvia would like to thank each and every partner and supporter for their involvement and care
for developing young talented students and recent graduates in Latvia who are abput to become the future
employees of the country, future leaders and future more experienced young human resource!

A big thanks also to our AIESEC members who organized this event and therefore gaiend more experience in
event planning, account management as well as working within a team’

Laura Katinaite- AIESEC in Latvia President
Ivan Buli- Vice President External Relations
Louisa Olar- Vice President External Relations & Global Internships
Liliana Ionita- Vice President Human Resources
Maryana Matsyuk- External relations Manager

Jevgēnijs Vizņuks- IT Support Manager Jekaterina Slavgorodska- OCP Armands Skutelis- Logistics
Margarita Čačka- Communication Elza Petrova- Reception Sandra Gudrīte- Reception
Coordinator Zane Salaka- Reception


Anexa:
Web Pages


Media Appearances
CV Online:

1st PR appeared on Internet:

1. Youth portal jaunietim.lv
http://www.jaunietim.lv/?p=6192
2. Youth portal jauns.lv
http://www.jauns.lv/aiesec-latvija-organize-biznesa-seminaru-jauniem-lideriem/
3. News portal news.lv
http://news.lv/BNS/2011/03/09/AIESEC-Latvija-organize-biznesa-seminaru-jauniem-lideriem
4. Business school Turiba home page
http://www.turiba.lv/lat/dzive_turiba/aktualitates/aiesec_latvija_organize_biznes/
5. National news agency LETA home page
http://www.leta.lv/press_rel.php?id=5BA86422-8103-4280-8381-5C91405A15DA
6. News web page Oyo.lv
http://www.oyo.lv/posts/jaunslv-2011-mar-10-aiesec-latvija-organize-biznesa-seminaru-jauniem-lideriem
7. RTU IT faculty page
http://ditfi.lv/2011/aiesec-seminars-jauniem-lideriem/
8. izpetit.com: http://izpetit.com/dir/bizness+un+karjera
9.Forum of Alberta College
http://albertakoledza.lv/downloads/Latvian_Youth_to_Business_Forum.pdf
10. RTU Management faculty page
http://www.ievfsp.lv/2011/03/21/aiesec-latvija-organize-biznesa-seminaru-jauniem-lideriem/
11. New portal


nekur.lv http://nekur.lv/search?q=AIESEC

2nd PR appeared on internet:

National news agency LETA home page
http://www.leta.lv/print_prel.php?print=true&id=75BB3703-4848-4DF0-A128-9BB041CEA9C0

Social network: Skype, Facebook and Draugiem.lv


F. Feed-back from participants
Overall, how would you rate the Latvian Youth to Business forum?

Excellent 6 21%
Good 20 69%
Satisfactory 1 3%
Poor 2 7%

Did Latvian Youth to Business forum meet your expectations?

Yes 19 66%
No 5 17%
N/A 4 14%

Would you join Latvian Youth to Business forum next year?

Yes 24 83%
No 1 3%
N/A 3 10%

Would you recommend this event to your friends?

Yes 25 86%
No 2 7%
N/A 2 7%

Any specific topic you would like to cover on the next forum?
“Business sharing” “More practical knowledge”
“Project organization and management PR” “Youth's experience how did they start their own
“Information Technologies” business”

What other companies would you have liked to see involved in this event and why?
Geoterma (geothermal energy in Klaipeda), Delfi.lv, Efumo, Swedbank, AIRBALTIC, Google.com, NCar industry, Mars
Ernst & Young, Nestle Latvija, Samsung electronics Baltic, Price Waterhouse Coopers,


What is the reasons why you attended the track you registered for?
„Marketing is the key to good sales”
„Because my future work will definitely be related to work with people and I want to improve my knowledge in this
sector!”
„Interested in CSR”
„New people, experience”
„Someday I will set up my own business and that was useful to know what the criteria for choosing and developing
employees are”
„I didn't have any knowledge about marketing and I was really interested in it, so now, I am satisfied”
„Wanted to know what Talent Management is”
„To get an impression of what the work life looks life, to be better prepared, to know what skills I should develop.”

Session evaluations:

Fionn Dobinn- on Social Business Coca Cola Hellenic
Session content Excellent 52%; Good 30%; Satisfactory 3% Session content Excellent 21%; Good 21%; Satisfactory 3%;
Presentation skills Excellent 67%; Good 12%; Satisfactory 3% Presentation skills Excellent 24%; Good 12%; Satisfactory 9%;
Logistical matters Excellent 45%; Good 36%; Satisfactory 0% Poor 0%
Unilever Logistical matters Excellent 24%; Good 12%; Satisfactory 6%;
Session content Excellent 21%; Good 42%; Satisfactory 9% Poor 0%
Presentation skills Excellent 24%; Good 39%; Satisfactory 9% BAT
Logistical matters Excellent 27%; Good 33%; Satisfactory 12% Session content Excellent 39%; Good 36%; Satisfactory 6%
Rimi Presentation skills Excellent 39%; Good 36%; Satisfactory 6 %
Session content Excellent 3%; Good 12%; Satisfactory 6%; Poor Logistical matters Excellent 42%; Good 27%; Satisfactory 9%
6% SDI Media
Presentation skills Excellent 6%; Good 9%; Satisfactory 6%; Poor Session content Excellent 12%; Good 12%; Satisfactory 9%
6% Presentation skills Excellent 15%; Good 19%; 18Satisfactory
Logistical matters Excellent 3%; Good 12%; Satisfactory 12%; 0%; Logistical matters Excellent 12%; Good 12%; Satisfactory
Poor 0% 9%

Panel Discussion evaluation - Were the questions relevant/ interesting?

Yes 14 42%
No 0 0%
N/A 6 18%

Panel Discussion evaluation - Were the company representatives’ questions satisfactory- complete,
understandable and to the point?
Yes 15 45%
No 0 0%
N/A 5 15%


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