15. Traffic Sources: Direct
• Radio / Television
• Billboard
• Flyers
• Magazines
• Business Cards
• Word of Mouth
16. Page Visits
• What pages are getting the most traffic?
• What pages are getting no traffic?
• Do I have the content that people are looking
for?
17. Page Duration
• How much time do visitors spend on each
page?
• What pages get lots of traffic and lots of
bounce outs?
• Use Traffic Estimator to determine what
words may make pages more attractive.
18. Page Depth
• Attract, Engage, Inform
• Create multiple layers of content.
• Click through = Engagement.
19. Conversion
• What click can you use to determine
successful influence?
• Use funnels for multi-step processes
• Learn from sources that provide the best
conversions.