Ingus Tamanis (Digibrand) || Lotus 4: Digital Marketing

PRACTICAL INSIGHT SESSION WITH DIGIBRAND

PRACTICAL INSIGHT SESSION WITH DIGIBRAND AGENDA: ,[object Object],2. DAILY LIFE OF DIGITAL STRATEGIST (MAKSIMS KUŠNAREVS) 3. CASE STUDY - TELE2 PROJECT VARONI.LV DEVELOPED BY DIGIBRAND (MAKSIMS KUŠNAREVS) 4. WORKSHOP - DIGITAL STRATEGY DONE BY AUDIENCE (PĒTERIS KRASTIŅŠ)

TRENDS – NOW! TRENDS – NEXT! DEFINING THE PLAYGROUND HOW TO PLAY THE GAME RULES ARE CHANGING CONTENT STRATEGY CONVERSATION STRATEGY WHAT HAPPENS TO THE BRAND ONLINE? .LV MARKETPLACE CHALLENGES & OPPORTUNITIES WHAT WORKS & WHAT’S NOT CONCLUSIONS & ADVISE

TRENDS – NOW! DEFINING THE PLAYGROUND

[object Object],[object Object],[object Object],[object Object],“ What we really needed was not just a browser, but also a modern platform for Web pages and applications, and that's what we set out to build.” -Google Blog , about Google Chrome TRENDS – BEYOND THE BROWSER

[object Object],[object Object],[object Object],[object Object],[object Object],TRENDS – RICHNESS OF CONTENT

[object Object],[object Object],[object Object],[object Object],[object Object],TRENDS – MORE CONVERSATIONS

[object Object],[object Object],[object Object],[object Object],TRENDS – EXTREME SHARING

[object Object],[object Object],[object Object],[object Object],[object Object],TRENDS – UNLIMITED SELF EXPRESSION!

[object Object],[object Object],[object Object],[object Object],[object Object],TRENDS – MOBILE GOING UP

[object Object],[object Object],[object Object],[object Object],TRENDS – UNLIMITED TECHNOLOGY

[object Object],[object Object],[object Object],[object Object],[object Object],TRENDS – DIGITAL MARKETING

WHAT’S NEXT? DEFINING THE PLAYGROUND

[object Object],[object Object]

[object Object],[object Object],[object Object],WHAT’S NEXT? – TOTAL INTERCONECTION

[object Object],[object Object],[object Object],WHAT’S NEXT? – MEDIA AGE

[object Object],[object Object],[object Object],WHAT’S NEXT? – BECOMING “SMART”

[object Object],[object Object],[object Object],WHAT’S NEXT? – REALITY SHIFTS…

PART 1 RULES ARE CHANGING! HOW TO PLAY THE GAME…

[object Object],[object Object],[object Object],[object Object],[object Object],BRAND CENTERED COMMUNICATION

this model means – BIGGEST BUDGET WINS…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSUMER CENTERED COMMUNICATION

this model means – BEST STRATEGY WINS! (sometimes almost with no budget at all)

PART 1 CONTENT STRATEGY HOW TO PLAY THE GAME…

LETS LOOK AT THE TRENDS ONE MORE TIME…

HOW TO KNOW WHAT TO USE AND HOW?

LET’S EXAMINE LV COOLEST TREND

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Does it means that marketers should not use twitter in Latvia? Answer - we should use it… but only if we have content strategy!

“ The magic of social media is not what happens in social media, but what happens outside of it, because of it.” - Paul Isakson

PART 1 ,[object Object],[object Object],[object Object],[object Object],CONTENT STRATEGY

Yesterday spend: 80% on media and 20% on content Tomorrow spend : 80% on the content and message , and 20% on driving traffic .. CONTENT STRATEGY – YES! IT IS 80/20 AGAIN! 

CONTENT STRATEGY CONTENT STRATEGY MOBILE SOCIAL MEDIA BROADBAND BROADCAST DIGITAL OUT OF HOME CONTENT STRATEGY

PART 1 CONTENT STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],>> PLEASE AVOID CONTENT STRATEGY

PART 1 CONVERSATION STRATEGY HOW TO PLAY THE GAME…

RESEARCHES SHOWS THAT DISPLAY ADS (BANERS ETC.) ARE EVEN LESS EFFECTIVE IN SOCIAL MEDIA THAN IN ANY OTHER WEB SPACE… WHY…? SOCIAL PLATFORMS

PART 1 IT IS SIMPLE – BECAUSE PEOPLE ARE THERE TO COMMUNICATE AND SHARE, NOT TO SEARCH OR SHOP FOR YOUR BRAND! Try to find RELEVANCE inside the network. SOCIAL PLATFORMS

PART 1 SOCIAL PLATFORMS ,[object Object],[object Object],[object Object],[object Object],SOCIAL PLATFORMS - BEHAVIOUR

PART 1 ,[object Object],[object Object],[object Object],SOCIAL PLATFORMS – CONVERSATION STRATEGY

PART 1 ,[object Object],[object Object],[object Object],[object Object],SOCIAL PLATFORMS – CONVERSATION STRATEGY

PART 1 FROM THE VIEW POINT OF NEW GENERATION - THERE IS NO REAL LIFE AND DIGITAL LIFE, IT IS THE SAME PLACE. MARKETERS SHOULD TREAT IT LIKE THAT! SOCIAL PLATFORMS - CONVERSATION

PART 1 WHAT HAPPENS TO THE BRAND ONLINE? HOW TO PLAY THE GAME…

[object Object],[object Object],[object Object],WHAT HAPPENS TO THE BRAND ONLINE?

PART 1 CHALLENGES & OPPORTUNITIES .LV MARKETPLACE

[object Object],[object Object],[object Object],[object Object],CHALLENGES IN .LV

[object Object],[object Object],[object Object],[object Object],[object Object],CHALLENGES IN .LV

[object Object],[object Object],[object Object],[object Object],OPPORTUNITIES IN .LV

PART 1 WHAT WORKS AND WHAT’S NOT .LV MARKETPLACE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT DON’T WORK IN .LV based on usual mistakes seen…

[object Object],[object Object],[object Object],[object Object],ADVISE FOR .LV based on usual problem situations

[object Object],[object Object],[object Object],[object Object],[object Object],WHAT WORKS IN .LV

[object Object],[object Object],[object Object],[object Object],WHAT WORKS IN .LV

PART 1 FINAL CONCLUSIONS & ADVISES

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ADVISE FOR .LV MARKETERS

[object Object],[object Object],[object Object],[object Object],[object Object],ADVISE FOR LOTUS AUDIENCE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! Ingus Tamanis [email_address] ingus_tamanis twitter.com/Ingus_Digibrand facebook.com/

Ingus Tamanis (Digibrand) || Lotus 4: Digital Marketing

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Ingus Tamanis (Digibrand) || Lotus 4: Digital Marketing