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Tais marketing onsite and online
- 1. Marketing for the Whole Campus: Onsite and Online Lorrie Jackson November 7, 2013
- 4. Your Speaker Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com
- 5. Today 10:00 – 10:15 10:15 – 11:00 11:00 – 11:10 11:10 – Noon Noon – 12:45 12:45 – 1:30 1:30 – 2:00 Introductions/Overview Big Picture/A Welcoming Campus Break A Welcoming Website Lunch User-Centered Strategies on Your Website Beyond Your Website/ Final Suggestions
- 7. What No One Will Tell You
- 8. To Keep the Lights On Recruit Students Retain Students Raise Funds (Relate to Alumni)
- 9. Your Constituents • • • • • • • Parents Students Faculty Staff Alumni Prospective Parents Prospective Students
- 10. Marketing: Value Transaction Rec r stud uit e Reta nts Stud in e Fund nts -rais e School’s Needs Const. needs
- 13. Give them what they need and they will give you what you need.
- 15. Your Customer Service Stories Customer Service Stories
- 17. Draw Your Campus
- 19. Visitor’s First Impression • Where you park • Who greets you • Where you arrive • What you receive • And more http://algetler.com/5-ways-to-make-a-first-impression-when-you-welcome-your-customers/
- 21. Security vs. Warm Welcome http://www.securitymagazine.com/articles/print/84382-warm-welcome-safe-entry
- 24. Raise $ Recruit
- 25. Why Do People Visit Your Website?
- 26. Your Constituents • • • • • • • Parents Students Faculty Staff Alumni Prospective Parents Prospective Students
- 29. Micro - Messaging • • • • What goes on the home page? What goes behind a log-in? Who communicates how to whom? The “teacher-parent” phenonmenon
- 30. Web Trends
- 34. 2011-2012
- 35. Trends to Watch • • • • • • Infographics Responsive Design App Imageless/Flat Design Sticky Navigation Parallax
- 36. Infographics
- 39. App
- 40. Flat Design
- 41. Flat Design
- 44. Parallax
- 45. Insert Your Home Page Here
- 56. To Keep the Lights On Recruit Students Retain Students Raise Funds (Relate to Alumni)
- 57. Recruit Students
- 58. Videos
- 59. Videos
- 60. QR Codes & PR
- 62. Public Portals
- 63. QR Codes & PR
- 64. Retain Students
- 65. Directories
- 68. What We’re Planning: On Campus QR codes in & around campus QR Codes
- 69. Spirit Store
- 71. View the weekend’s schedule on your smartphone. Scan this barcode* or go to: http://bit.ly/pw2012agenda *Search for “barcode scanner” in your phone’s app market. See Receptionist for details on connecting to WiFi. QR Codes
- 72. Athletics
- 73. Digital Signage
- 74. Mashup
- 75. Raise Funds
- 76. Videos
- 77. Videos
- 78. Videos
- 79. Videos
- 80. Public Portals
- 81. FAQs
- 84. FAQs
- 89. Relate to Alumni
- 90. Connect with Alumni Alumni Magazines & Reunion Invitations
- 91. Alumni
- 93. What We Do: Print QR codes that direct people to more information from their mobile devices.
- 96. Alumni Blogs
- 97. Emails
- 100. Beyond Your Site
- 105. TOOLS SOCIAL MEDIA
- 110. TOOLS FOCUS ON THE CALL
- 111. Ask Questions… • • • Where is my call to action? What is my pathway to that call to action? Whom am I trying to influence to act?
- 112. Funnel How do folks get from your home page to the conversion?
- 115. TOOLS MAKE IT EASY
- 117. Case Study
- 118. How Will You Welcome Your Community?
- 119. For More Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com