1. China Social Network
Jessie Qi Xie

2. The Leading Social Media China
●
Renren
●
Kaixin001
●
Weibo
●
QQ
●
Tudou

3. Renren
www.renren.com
Renren, is a Chinese real-name SNS, a faithful copy of Facebook. It was
Chinese social media leader and has done the IPO on NYSE on May,
2011. This is the first Chinese SNS on the stock exchange market.
User Demographics: 16~24years old high school and university
students with low-medium purchasing power.
User Quantities: 170millions
registered, 95million active

6. Kaixin001
www.kaixin001.com
Kaixin is a Chinese SNS targeted at general public, and a major
competitor of Renren.
User Demographics: 22~35years old white collars, office workers and
general public with medium to high purchasing power.
User Quantities:
95millions registered
40million active

8. Weibo
www.weibo.com
Weibo is a Chinese microblogging site, is the most popular social
media site in China. It is like a hybrid of Twitter and Facebook, with
90% of the market.
User Demographics: Wide range of different social classes of China
mainland and Hongkong, Macau, Taiwan also Malaysia. Consisting of
fashion bloggers, celebrities, sports stars and other VIPs.
User Quantities: 140 millions

10. QQ
QQ is the most popular free instant messaging
computer program in Mainland China. Since its
entrance into Chinese households, QQ quickly
emerged as a modern cultural phenomenon, now
being portrayed in popular culture. Aside from the
chat program, QQ has also developed many
subfeatures including games, virtual pets, blogs,
social network site etc.
User Demographics: Wide range of different
social classes of China mainland and Hongkong,
Macau, Taiwan. Now it has expanded the service
to world wide such as USA, India. The Italian
version has released at the beginning of 2011.

11. Qzone
Qzone is a social networking website, which was created by Tencent QQ
in 2005. It permits users to write blogs, keep diaries, send photos, and
listen to music. Users can set their Qzone background and select
accessories based on their preferences so that every Qzone is customized
to the individual member's taste. However, most Qzone services are not
free; only after buying the "Canary Diamond" can users access every
service without paying extra. A mobile version is available at extra cost.
User Quantities: 480 millions

12. Brand Info
Collections
Message Board
Feed back
Video
Latest
News
Comments

13. QQ Fashion Channel
http://luxury.qq.com

14. Brand story &
history
Brand info
Official site link
Store location
Latest
news

15. Tudou
www.tudou.com
Tudou is one of the largest Chinese video websites, where users can
upload, view and share video clips. Tudou served over 520 million
videos with an additional 20,000 new videos uploaded every 24 hours.
Tudou has over 50% of the Chinese online video market.
•
Video Blogging
•
Original Videos
•
Movie & TV Clips
•
Music Videos

17. Conclusion
l
Renren and Kaixin001 is dying, stuck between
the decline of its social games and rise of Weibo
l
Focus on Weibo and Qzone
●
Big user number base (include fashion bloggers, fashion magazine
editors, celebrities, movie stars and singers etc.)
●
Brief information and Simplified way of reading is more acceptable
to Chinese
●
Information can be spread widely and rapidly

18. Thanks!
Jessie Qi Xie
jessie@mikamai.com
info@mikamai.com
www.mikamai.com

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