Tips on building "Brand You!" Learn how to determine what makes you unique, finding your target market and making social media your best friend. Learn more here: http://bit.ly/1k9PS1Z

1. Be Remarkable: Building
Your Personal Brand
How to stand out in a crowded market place
by Lorena Diaz

2. TODAY’S SESSION
 Understand what makes you unique
 Establish your reputation
 Make social media your best friend

3. Understand what makes you unique

4. BE OUTSTANDING!
Find out what you are passionate about
What do you want to achieve?
Differentiation--why are you exceptional?

5. THE GOLDEN CIRCLE

6. START WITH THE WHY

7. DIFFERENT IS GOOD!
Be memorable
Who is your target audience?
Why should they care about you?

8. WHAT IS YOUR PURPLE COW?

9. Establish your reputation

10. STRIVE FOR EXCELLENCE!
Reputation, consistency and trust
Find opportunities to build your brand
Don’t be scared, now--the importance of
taking risks

11. SOME PEOPLE WILL ALWAYS HATE YOU

12. BE VIGILANT!
Become aware--learning to listen
Positioning your brand
Who can you collaborate with?

13. Make social media your best friend

14. MORE ON LISTENING!
Have a conversation with your target
audience
Communicating value
Channels for conversations

15. EVEN MORE ON LISTENING!
Your turn to talk
Who is listening to you
Finding those that have your worldview
What do you
have to say for
yourself?

16. BUILD A BRAND COMMUNITY
Mission
• We ride with our customers and apply this deep
connection in every market we serve to create
superior value for all of our stakeholders
Objectives
• We fulfill dreams inspired by the many roads of the
world by providing extraordinary motorcycles and
customer experiences. We fuel the passion for freedom
in our customers to express their own individuality.

17. Tattoos!

18. MORE ON THE CONVERTED!
WTF are worldviews
The best answer: TARGET MARKETING
The second best answer: TARGET MARKETING

20. @npersona
npersonaservices
lorena.diaz@npersona.com
npersona.wordpress.com
_npersona