13. Margins offered are very low compared to competitors who could become larger player over new few years. Nokia offers just 2% margin to dealers compared to around 10% offered by LG and 18% offered by Samsung
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16. Dealers reported Nokia’s executives never try to pressurize them in keeping their phones on prominent displays or push sales when customer walks into the store. On the contrary, LG, Samsung and other rival brand’s sales executives repeatedly exhort dealers to keep their products in prominent displays. They even ask the dealers to push their handsets when customer asks for Nokia. Till now Nokia has done strong promotion and relied on the pull of its products and brand to make the sales. But in future, as the market gets competitive, Nokia will find this tougher and should start forming strategy to counter such moves of its competitors.
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18. Review the credit period allowed to dealers and RDSS periodically taking in consideration the competitive structure of the market
19. Have a multiple complaint channels as channels tend to get choked due to the bulk of complaints coming in everyday. Nokia Priority dealers can be used as centres where complaints can be registered and can be dealt in an organised way
20. Nokia has to be make its sales executives more pushy keeping in mind the tougher competition from previously smaller players like LG and Samsung
21. Nokia needs to provide better purchase centric schemes to the dealers. These schemes can be given on a sales basis so that they solve dual purpose increasing the sales and acting as an incentive for the dealers.
22. The distribution network of Nokia is very wide but there are certain areas where no brands has reached like sector -3,4, Harola market in Noida , Govind puram in Ghaziabad , Certain areas on GT road, but in these areas distribution is not very effective and thus Nokia should work on its distribution in these areas.