1. Interactive corp - CASE STUDY - Group - IX

2. QUESTION 1 What are some of the ways in which Diller's e-commerce online service companies could cooperate to deliver superior value to the customer?

3. TRAFFIC ECOSYSTEM – Direct visitors to affiliate websites and thus increase the reach of its group websites With presence in many diversified businesses try and SYNERGIZE AND INTEGRATE so that management and operations are easier and cheaper With integration offer a COMPLETE SOLUTION rather than piecemeal solutions to part enquiries made Post adverts of group companies on its own affiliate websites and even give PROMOTIONAL OFFERS AND DISCOUNTS for using multiple websites

4. QUESTION 2 Would you recommend that IAC sites have a single Web site where users could find all of the services of IAC, similar to a portal? Why or Why not?

5. Portals list information and updates from diversified sections in a single place IAC has expanded its business areas since the case was developed With present business footprint, IAC will not have to invest a lot Possible downside would be conflict within group businesses – like between Match.com & Chemistry.com Would also help them in synergizing the business by understanding user behaviour Give IAC a stronger brand name and power in market

6. Hence, our answer is.. YES…

7. QUESTION 3 Based on reading of this chapter on services, what is the common thread that links together most IAC (InterActiveCorp) Web properties? How do these properties leverage the unique qualities of the Web?

8. Most of IAC properties are websites with no or very small inventory and physical presence Hence, operating expenses are lower Technical synergy and Resource utilization possible Most companies recognized as having high growth potential Most businesses act as information exchange or provide medium for different interested parties to meet

9. Question 4 Compare and contrast the IAC / InterActiveCorp over the past three years with the merger of AOL and Time Warner. What mistakes did AOL/Time Warner make that InterActiveCorp needs to avoid?

10. Comparison AOL-Time Warner merger of two global majors IAC follows route of acquisition and not merger During early 2000’s users started moving to broadband internet and AOL suffered IAC acquires firms with high growth potential and emerging markets Merger necessitated higher integration between workforce, culture and business More of a holding company and hence does not need integration between cultures and different workforce Being merger of equals the bad services stigma of AOL generated affected Time Warner IAC being much bigger company acquired company’s of smaller size AOL-Time Warner merger was just before dotcom bubble bust Most of IAC’s acquisitions were at trough of dotcom bubble bust

11. Mistakes to avoid AOL-Time Warner merger was just before dotcom bubble bust IAC should read market signals carefully to find acquisition targets Inability to integrate cultures, business and workforce IAC should carefully evaluate the integration issues before acquisitions With growing size should avoid conflict within its group companies

12. Question 5 Suggest some likely ways in which the search engine Ask.com could help create a ‘traffic ecosystem’ among IAC properties. Do you think users should be notified of this cross marketing?

13. ASK.com would help IAC understand user requirements and thus ability to customize its offering to fulfill those requirements Show relevant results from its group companies either as sponsored results or searched results Offer incentives to users for using multiple IAC services Offer a complete solution by adding offerings of its different group websites based on the queries in ASK.com Can also try to raise ASK.com from search platform to portal suggested in earlier question

14. Offer a user searching for concert tickets suggestions about various travelling and hotel options and offer them incentive for booking it all from IAC group websites Allow users to choose Gift options comprising of concert tickets, tour packages, etc – all from its group websites

15. IAC should definitely not try to hide this ‘cross-marketing’ in any way Informing users is legally not compulsory and also very difficult Conversely, informing users beforehand would make company appear more open and truthful

16. Thank You For Your time..!! Hope Presentation was Worth it

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