An assignment for advertising.

1. Lor Brand Blue
Laurie Brand’s
Personal Brand

2. Brand personality
• “You are dedicated, stubborn,
opinionated, eclectic, old-school, blunt,
short, and gorgeous.” says my father,
Scott Brand.
• “You're last name says it all. But
actually, you have the ability to listen to
other peoples thoughts and help them
grow into ideas. You can look at
something plain and and turn it into
something creative and unique with
spunk and enthusiasm,” says friend,
Jason Marks.

3. Brand differentiation
Level-headed
Matter-of-fact
I am creative.
Paint
My products show an
emotional interpretation
that is grounded in logic.
Technique
History
Thousands of photographs a year
Write
Craft

4. Brand differentiation
Joseph Visser
Instagram: @josephvisser
Website: http://www.josephvisser.ca
Kaya Glover
Instagram: @kayaamaranth
Website: http://www.kayaglover.com

5. Brand values
• I believe that the well-
being of the
community is more
important that the extreme
success of few.
• There is an interesting
photograph
everywhere.
• I do not believe in stupidity —
the choice to be ignorant.

6. Brand promise
• I promise to be the deeply
rooted tree in a wind
storm.
• I aspire to evoke calm
and rationality in
people.
• I promise to always be
looking and
observing.

7. Brand name
Lor Brand Blue
More interesting than Laurie or Lor
Makes my name look
like a brand or company
Possible married name/brand aesthetic
Three names is more memorable than two

8. Brand image
Shakey Graves
The Perfect Parts
Laura Marling
Master Hunter
Local Natives
Camera Talk

9. Brand image

10. Brand image

11. Brand image

12. Brand logo