Slides from Gemma Paris' keynote at November 2013's London Games Conference. How ARM are helping mobile game developers leverage the power of the ARM processor architecture - offering free tools and tutorials and working with middleware, top studios and the developer community.

1. Building a successful
developer ecosystem
Gemma Paris
Developer Community Manager, ARM

2. ARM Technology
 Advanced digital products are incorporating
more and more ARM technology – from
processor and multimedia IP to software
Processor IP –
Design of the
brain of the chip
Physical IP –
Design of the building blocks of
the chip
Software development tools
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3. ARM Mali Ecosystem
Strength in key market
segments:

#1 Android GPU IP
supplier >20% Android
Smartphones

#1 in Android tablets
(>50%)

#1 in Digital Smart TVs
(>70%)
ARM Mali GPUs are
leaders in balancing
power, area and
functionality
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4. Mobile GPU BW Growth Year on Year
Mobile Bandwidth growth is constraint by power
 Desktop = 170 Watts to >300Watts for GPU only
 Console = 80-100 Watts (CPU/GPU/WiFi/Network)
 Mobile platform = 3-7 Watts (CPU/GPU/Modem/WiFi)
400.000
How long before Desktop GPU Bandwidth is seen in Mobile?
350.000
300.000
250.000
Giga bytes/sec

200.000
150.000
PS3
Xbox 360
2014
2016
100.000
50.000
Sate of the Art
Mobile
0.000
2006
2008
2010
2012
2018
Source: GDC’2013
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5. ARM Ecosystem Success Stories
Cocos2d-X
By using ARM Ecosystem tools and support:
 52% faster FPS after avoiding wasteful memcpy (some code was overusing
it) – ARM tools for profiling showed where the hotspot was.
 29% faster FPS after adding Texture compression support
 28% faster response when CPU thread synchronization enhanced
Details on http://www.cocos2d-x.org/news/137
PLAYJAM - Gamestick
Using the wider Ecosystem resources:
 Interface directly with TV OEMs and be on their game store front end
 Interface with operators and game studios
 Access to all different breath of ARM silicon partners to get the best feature
set for next generation products
 Technical support
 Gamestick pod on ARM booths at events
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6. Mali Developer Center: malideveloper.arm.com
malideveloper.arm.com
Supporting Mali
developers with a full
range of resources
through one, easyaccess portal
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7. ARM Mali Developer Tools
Software Development
SDKs for OpenGL ES & OpenCL
OpenGL ES Emulators
Shader Development Studio
Shader Library
Asset Creation
Texture Compression Tool
Asset Conditioning Tool
Binary Asset Exporter
Performance Analysis & Debug
DS-5 Toolchain & Streamline Performance Analyzer
Mali Graphics Debugger
Offline Shader Compiler
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8. Developer Education for Mali GPUs
http://malideveloper.arm.com/develop-formali/tutorials-developer-guides/
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9. Developer Education for Mali GPUs
Contact Us via the forum on our social media platform:
http://community.arm.com/
Check for ARM Mali Graphics Place:
http://community.arm.com/groups/arm-mali-graphics
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10. Visit Us at Developer Events
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