Lois K. Geller's presentation to the National Dry Cleaners Association on marketing in turbulent times. Lois covers brand, internet and social media for service industries. http://www.loisgellermarketinggroup.com

3. NCA Brainstorming

4. The topic she assigned me is: “Building Relationships and your Brand on the Internet”

8. How does Zappos do it?

9. How did you hear about Zappos?

10. Most likely you heard about it from someone else... Word of Mouth

12. How do they do it?

13. I Heart Zappos

15. Zappos

18. Zappos Employees on Twitter

19. "We think our brand is going to be different because we want people to feel there's a real person they're connecting with, whether it's when they call us or through Twitter or any way they come in contact with us” - CEO, Tony Hseih

20. Before you run and start an Online and Social Media Plan... Be sure that you have developed a solid business brand.

21. Brands

23. Before you can successfully promote your brand, you have to be able to understand and explain what it is...

24. Dunkin’ Donuts = everyday, hardworking American against phoniness and fluff.

27. Discover your USP…

28. USP Unique Selling Proposition What makes you different You each have one… Dry Cleaning is not just a convenience business

30. A Brand “Stands Out” when it routinely provides distinctive customer SATISFACTION & often goes above and beyond what is normally expected

31. Apthorp Cleaners

35. 5 Steps of Relationship Branding

37. Discover Your Brand Voice

40. Zoots Dry Cleaner

42. Hallak Cleaners

43. Hallak Cleaners

45. SLATE NYC

46. So how do YOU apply it Virtually?

48. Why do you need a Website?

50. What do you think makes a good website?

51. Splendid Dry Cleaners

52. KM Laundry and Dry Cleaners

53. Tide Dry Cleaners

54. Dry Cleaner

55. West Bank Dry Cleaning

56. Chris French Cleaner site

59. Effective Web Design

61. Meurice Garment Care

64. Chicago Dry Cleaner

66. So how do we get visitors or customers to come back to your site?

67. Pick Up and Delivery Options Coupons and Deals Products and Services FAQ or Q&A Information

68. Content Is King Write about dry cleaning and tailoring tips...

70. Email Marketing

71. Dry Cleaning By Dorothy Case Study

76. Effective use of email can add value to almost all kinds of businesses.

79. Create a Calendar Email 09 Calendar

82. Hallak Email

83. Email Tracking Report

84. Email Example

85. Email

86. Griffin’s Dry Cleaning

87. SEM and Online Advertisement

88. Most Internet users enlist the help of one of the major search engines Google,Yahoo, or MSN every time they access the web.

89. Search Engine Marketing is the science of understanding how your business can appear more frequent in the search rankings.

90. Two General Types of SEM

93. Did you know the majority of small businesses draw customers from within a 50-mile radius?

96. So what are people searching for? You... Yes You In a recent study: 59% are searching for a restaurant or entertainment 41% seek information on local services, dry cleaners and lawyers. People want the basics: 52% said they searched specifically for a business phone number or address

97. Get Listed, Be Included

104. Ecolave Blog

105. Show your expertise and begin relationships

106. Only do it if you can post often

107. Social Media

108. Social Media is a fast, professional, easy and effective way to market your business

112. Starbucks Twitter

113. Louis Vuitton Facebook

115. Dove Evolution

116. New Stuff

120. Test a Vertical Social Media Website

121. Your Ideas...

122. Plastic? Why not give a cloth bag?

123. Eco Products

128. NCA-I Current Site

129. NCA Professional

130. NCA-2

131. NCA Johnson Box

134. Be Creative

135. Let me know how you are doing! [email_address]