The work we do - Data collection, Data Processing and Research Consultation - calls for a balance of people skills, creativity and methodological rigor. Our Clients tell us time and time again, that Logit beats its competitors in terms of service, responsiveness and price. http://logitgroup.com/

1. [Logit]
There’s no room for error in any economy. The success of a
proposal, campaign, or your business can come down to this:
The quality of your data collection.
You need a rock solid and perceptive data collection partner
who gets your needs. Who asks the right questions and knows
all the right sources.

2. About Us
The Logit Group has handled numerous large-scale research projects for a variety of
well-known brands. Our team is passionate about and committed to winning in the
marketplace. We’re not trying to be the biggest. Our ambition is to be the best, and
that entails producing consistently valuable insights for our clients and providing them
with the intelligence to continue dominating their field.
We adhere to the professional standards for data collection and analysis as set out by
the Marketing Research and Intelligence Association (MRIA), and are a Gold Seal
Accredited Agency (the highest standard for industry regulation) and has developed a
cohesive team approach to managing projects to ensure high quality results and keep
within required budget and time constraints. All senior team members are involved at
critical stages of each project.
Our researchers are experts at interpreting complex data using advanced statistical
techniques and delivering concise and easy to understand reports that contain
intelligent and actionable recommendations for improved decision-making.

3. The Logit Group Inc.
The Go-To People for On-Line, On-Phone & On-Site Data Collection
For over 15 years, The Logit Group has been a leader amongst North American
data collection and an ongoing commitment to develop and administer industry-best
technologies as part of our research. We cover all the methodologies, OnPhone, OnSite
and OnLine and are independent, experienced and quality-oriented.
Our approach to research combines a spirit of innovation with the latest in established
research methodology and technology. Our creative thinkers devise accurate and powerful
research methods suited to your specific needs.
Our results are among the fastest, most accurate, and most useful in the industry –
we plan, execute and monitor the whole process with the utmost care. Our principals
and senior staff are members of the MRA/MRIA and maintain strict quality control in
accordance with the guidelines established by these organizations

4. What’s the Logit Difference?
1
Established
16 years in the business
2
3
4
Experienced
Independent
Technological
Senior Team has over
100 years experience
Logit is not affiliated with any
other groups or companies
We have our own Software
Development company
5
6
7
Partner-focused
Capacity
Quality-Oriented
We have over 100 loyal and
satisfied customers
Over 2 million surveys
carried out each year
MRIA Gold Seal Accreditation

5. Senior Management Team
Collectively we have over 100 years of Market Research experience!
Anthony Molinaro
Sam Pisani
Chief Executive Officer
molinaro@logitgroup.com
416.236.4770 x224
President
pisani@logitgroup.com
416.236.4770 x223
Aref Munshi
Marcus Turner
David Attard
VP, Sales & Research Services
munshi@logitgroup.com
416.236.4770 x249
VP, Sales
turner@logitgroup.com
416.236.4770 x267
VP, Operations
attard@logitgroup.com
416.236.4770 x229

6. In House Resources
Logit has all the necessary resources in-house:
Q-FI
Data Processing
Software
Project Managers
Specialized Data
Processing Personnel
We have our own leading edge, CAWI
and mobile platform, Q-FI.
Full Project Management Team
for Client Service
Field Services
Programmmers
150 call center seats across 2 locations
350 Interviewers, 20 Supervisors/Managers
Dedicated Programming Resources

7. 360o Solution
OnLine
Own Platform & Developers
Custom Modules
OnSite
Mall, CLT, On-Site Exits,
iPads + QuantiFi
OnPhone
150 Stations
Toronto/Montreal
Voxco + Dialer

8. Online Data Collection
Q-FI
Q-FI Software
Secure & Safe
Our very own software to develop
advanced, customizable surveys
Hosted on state-of-the-art, fully
protected mainframe servers
Global Reach
On-Staff Programmers
Custom Modules
Multi-Country tracking
Develop HTML5, JavaScript, PHP
Easy to suit the research need

9. Telephone Data Collection
150 CATI
Toronto & Montreal
Voxco CC3
Internet Enabled Stations
English, Multilingual,
French/Quebecois, Spanish
Command Center
Advanced Dialer
Live Recordings
24/7 Live Feed
Integrated Predictive Dialer
100% Recordings of Interviews
Remote Monitoring

10. In-Person Data Collection
Mall Intercept
Wireless Devices
Live Updates
CLT, OnSite & Exit Interviews
Interviewers use iPads & other
tablets to connect wirelessly to
Voxco Platform.
All updates, data
retrieval and interviewer
communication is on-line
and in real-time
Highest levels of data accuracy,
materials presented in a professional
and consistent manner

11. Multi-mode Data Collection
Whether it’s a blend of phone/online or phone/online/onsite
methodologies, we’re prepared and we’re experienced
When an online panel is not robust enough and you have a need for a
targeted respondent for an online project – consider a blended option of
recruiting via phone and directing the respondents to your online survey.
This option is especially valuable when working from client lists and the
need to include visual components is present in the project design.
Logit collaborates with clients to determine what methodologies are most
appropriate to capture the required data and ensure the highest level of
success in research objectives, and in accordance with the guidelines
established by these organizations

12. Quality Control Standards
We believe quality control procedures must be systematic and comprehensive.
Consequently, Logit’s approach to quality assurance in survey research is based on
Total Error Reduction.
Total Error Reduction requires an analysis of all of the possible sources of error that
can be introduced in survey research. These errors include:
substantive or conceptual problems introduced during a survey design: for example,
• an incomplete statement of issues, or
• poorly worded questions
• They also include operational and procedural problems such as variations in
interviewing techniques and data processing mistakes

13. Logit Service Essentials
Working with Logit, you can expect the following benefits:
Flexibility
Firm Costs
Full Internal Quality Control
Regular Client Control
Fast Turnaround
On-Time Delivery
Follow-up

14. Methodologies
The Logit Group is methodologically agnostic
We don’t sell a set of pre-packaged methodologies. Our methodological flexibility paves the
way for the best possible research design by allowing your specific situation and objectives
to determine our course of action.
We custom tailor a design based on a wide range of available methodologies to deliver
actionable and unique strategic insights entirely determined by your business needs and
objectives. We are experienced in using a variety of data collection options:
• Telephone interviewing
• Online quantitative surveys
• Qualitative focus groups (in-person, online)
• Quali-quant online bulletin boards
• Executive and thought leader interviewing
• In-person/Onsite interviewing with iPads/handheld devices

15. Practice Areas
Logit Group is able to determine which research approach is most likely
to deliver results for your organization’s particular research and marketing
objectives. In essence, what we do is akin to scientific investigation, and is
just as reliable. Our practice areas include:
• Usage and attitude
• Product and service development
• Communications testing
• Advertising testing and tracking
• Brand development and repositioning
• Brand equity research
• Segmentation
• Customer satisfaction
• Concept testing
• Proprietary custom panels/communities