Integrate Vertically: Realize the Full Potential of Your New gTLD
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Presentation for all New gTLD Applicants, giving them valuable insights on how Vertical Integration can help realize the full potential of their New gTLDs.
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Integrate Vertically: Realize the Full Potential of Your New gTLD
- 1. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1 INTEGRATE VERTICALLY Realize the Full Potential of Your New gTLD Siddharth Taliyan Senior Manager, Sales
- 2. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 22 Agenda 1. State of the Industry 2. TLD Distribution Models 3. How to Integrate Vertically? 4. How can LogicBoxes help 5. About LogicBoxes
- 3. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 33 ONESTATE OF THE INDUSTRY
- 4. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 44 The Global Internet Overview State of the Industry
- 5. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 55 Internet Penetration Advanced vs Emerging Economies State of the Industry
- 6. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 66 Internet Consumer Distribution Historical & Projected Trends State of the Industry
- 7. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 77 State of the Industry Domain Penetration Rates No. of domains per 100 Internet Users
- 8. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 88 State of the Industry Domain Usage Patterns Source: Wakefield Research, Internal Research
- 9. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 99 State of the Industry The potential for new gTLDs Is HUGE!
- 10. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1010 TWOTLD DISTRIBUTION MODELS
- 11. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1111 TLD Distribution Models • TLD made available only through Registrars Traditional Distribution Channel
- 12. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1212 TLD Distribution Models Traditional Distribution Channel • Registries partner with Registrars for Promotion, Marketing, Communication • Easy to maintain relations with small set of Registrars
- 13. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1313 TLD Distribution Models • With 1000+ new TLDs, the traditional model may not work • Dramatic shift of power from Registry to Registrar What’s going to change...
- 14. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1414 TLD Distribution Models • Registrars will choose which TLDs they want to sell What’s going to change...
- 15. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1515 TLD Distribution Models • Registrars will need to be ‘incentivized’ • Registries may need to budget big for Registrar Shelf space What’s going to change...
- 16. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1616 TLD Distribution Models • Severe competition for visibility on the Registrar’s storefront • Registries will need to compete for Marketing support from Registrars What’s going to change...
- 17. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1717 TLD Distribution Models • Registries will need to rethink Distribution Channel Management & Marketing What are the implications…
- 18. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1818 TLD Distribution Models • ICANN now allows Registries to Integrate Vertically • Registries can now control distribution and ensure success What can Registries do…
- 19. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 1919 TLD Distribution Models • Reduce dependability on third party Registrars • Reach out directly to customers and address their needs Build a Unique Distribution Network
- 20. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2020 TLD Distribution Models • IMAGE • Launch phases majorly determine success / failure of a TLD • Huge risk to rely solely on external Registrars Build a Unique Distribution Network
- 21. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2121 TLD Distribution Models • Ensure maximum reach for your TLD • Enable Resellers who are well positioned to sell your TLD to your Target customers Build a Unique Distribution Network
- 22. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2323 TLD Distribution Models Case Study – Domains.coop
- 23. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2424 TLD Distribution Models • Domains.coop sells only .coop domains • They built a global reseller channel to reach their customers • Today, Domains.coop alone manages 40% of the .coop domain namespace Case Study – Domains.coop 40 % 60 % .Coop Namespace Share Domains.coop Other Registrars
- 24. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2525 TLD Distribution Models What is the Ideal Solution…
- 25. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2626 TLD Distribution Models Get the Best of both!
- 26. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2727 TLD Distribution Models • After several months of negotiation, .ORG, .INFO and .BIZ renewed their ICANN contract with Vertical Integration ban removed • These TLDs will now setup their own Flagship Storefront and Distribution channels Existing TLDs rush to Integrate Vertically
- 27. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2828 THREEHOW DO YOU INTEGRATE VERTICALLY?
- 28. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 2929 How do You Integrate Vertically? 1. Start a Flagship Storefront for your TLD 2. Build a Reseller / Distribution network unique to your TLD 3. Automate all business functions
- 29. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3030 How do You Integrate Vertically? • A storefront that exclusively showcases your TLD 1. Start a Flagship Storefront
- 30. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3131 How do You Integrate Vertically? • Market intelligently to accept Pre-registrations • Generate buzz and manage Sunrise, Landrush and Premium name auctions 1. Start a Flagship Storefront
- 31. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3232 How do You Integrate Vertically? • Think about Customer retention – Domain suggestions in the same TLD on your storefront – Engage with customers – Customer service and direct feedback through storefront • Create Special offers on your exclusive storefront • Sell allied products and create product bundles 1. Start a Flagship Storefront
- 32. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3333 How do You Integrate Vertically? • Create a wholesale network for your TLD • Distributors who have already built a relation with your customers, and have ready access to them 2. Build a unique Distribution network
- 33. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3434 How do You Integrate Vertically? • Automate all business critical functions: Provisioning, Sales, Marketing and Finance • Ensure the platform you choose is one that has evolved over the years and has a comprehensive support system around it 3. Automate all Business Processes
- 34. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3535 FOURHOW CAN LOGICBOXES HELP?
- 35. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3636 How can LogicBoxes help? • LogicBoxes provides complete End-to-end Solutions to meet the Vertical Integration needs of New gTLDs • The LogicBoxes Value Proposition includes: 1. Setup your Flagship Store 2. Grow Your TLD a) Leverage our customer base b) Establish a reseller channel 3. Automate Your Business 4. LogicBoxes’ Support and Services a) Dedicated Support for You b) Outsourced Support for Your Customers
- 36. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3737 1. Setup Your Flagship Store • Get an Exclusive Storefront for Your TLD – Get a fully – customizable & brandable storefront on the LogicBoxes platform to exclusively showcase your new gTLD • Accept Pre-Registrations – Create a buzz, generate awareness, and start building your lead pool by opening up your new gTLD for pre – registrations • Sunrise, Landrush and Premium Name Auctions – The LogicBoxes platform is tightly integrated with Trademark Clearing House (TMCH), and the best auction houses in the industry • Sell Allied Products – Bundle allied products with domains to offer your customers a complete buying experience How can LogicBoxes help?
- 37. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3838 i. Get access to LogicBoxes’ Global Distribution Network 2. Grow your TLD: Leverage our customer base How can LogicBoxes help?
- 38. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 3939 i. Get access to LogicBoxes’ Global Distribution Network 2. Grow your TLD: Leverage our customer base How can LogicBoxes help? LogicBoxes’ Market Share in Developing Economies
- 39. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4040 How can LogicBoxes help? – With LogicBoxes you have the ability to create an infinitely large and tiered reseller base – Pass down all the features of LogicBoxes’ Automation Platform to your Resellers, enabling them to setup and run their business easily 2. Grow your TLD: Establish a reseller channel ii. Establish a Global, Multi-tier Reseller Channel
- 40. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4141 How can LogicBoxes help? • Easy to use API Kits – Use our HTTP APIs to integrate with the LogicBoxes platform • Pre-integrated with most Registry backend systems – The LogicBoxes platform comes pre-integrated with the most popular Registry backend solutions in the market • Multi-language, multi-currency support – A host of internationalization features enable you to reach out to and retain customers from across the globe • Comprehensive ERP solution – The LogicBoxes platform serves as a complete ERP solution for your business; automating Billing, Taxation, Sales, Marketing and Provisioning 3. Automate your business
- 41. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4242 How can LogicBoxes help? • Red-carpet service and support for your business – With the help of a dedicated Account Manager, and a highly skilled and experienced support team, running your business will be a breeze • Outsourced support for your customers – Take the additional load off your shoulders by outsourcing support to a specialized team of experts 4. LogicBoxes Service & Support
- 42. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4343 FIVEABOUT LOGICBOXES
- 43. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4444 About LogicBoxes • LogicBoxes is a Technology & Consultancy Company providing Business Solutions that power the Internet • With over 9 years of experience, LogicBoxes is a stalwart in the Domains and Hosting Industry • LogicBoxes is committed to providing Red-carpet Consultancy Services and robust Business Automation Solutions to partners from the New gTLD space, allowing them to outsource their day-to-day business activities • LogicBoxes is also the world's premiere ICANN Accreditation Consultancy provider with a 100% success rate. Over 20% of the world's ICANN Accredited Registrars have been accredited through the LogicBoxes Consultancy Service
- 44. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4545 About LogicBoxes • The LogicBoxes System powers: • Our Clients include: ccTLD Registries Large Hosting Companies Datacom BelizeNIC Menet .CO
- 45. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 4646 Thank You For a Demo of our system, or a No-obligations discussion on your distribution plans Get in touch with me at siddharth.t@logicboxes.com or sales@logicboxes.com @logicboxes /logicboxes Follow us on Social Media: /company/logicboxes
- 46. CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 47