1. Justify Your Existence:Why Marketers Need Data to Survive 7900 Westpark Drive, Suite T107 McLean, VA 22102 | www.logixml.com

3. The Marketer’s Lament

4. What’s it like out there? – Survey Results

5. Why is this so hard? – Challenges to Reporting on Marketing

6. It doesn’t have to be like this – Dashboard Demo

7. About this Solution – Shameless Self-Promotion

8. Wrap Up and Q&A2

9. Who Are These Guys? LogiXML provides an easy to use technology that allows businesses to create and share dashboards and reports with their employees and customers

11. Founded in 2000

12. Over 500 Customers worldwide

13. Recognized by Inc. 500

14. Fastest growing companies

15. Top 25 Software Vendor

18. People primarily see the costs of marketing

19. Few fully comprehend the scope of activities

20. Until you prove how and how much you contribute, your value will be questioned6

21. Marketing Effectiveness Survey Implemented during fall 2010 112 respondents Marketing professionals Broad industry distribution Objective: understand the breadth and depth of reporting problems that marketers face 7

22. Company Size: Number of Employees 8

23. Agency vs. Marketing Department 9

24. Marketing Budget as % of Total Budget 10

25. Marketing Budget as % of Total Budget This is a lot of money… 11

26. % of Marketing Budget 12

27. Sales Leads Sources 13

28. Sales Leads Sources The payoff is coming from a lot of different places… 14

29. Popularity of All Marketing Tactics 15

30. Popularity of All Marketing Tactics These places need a lot of different tactics… 16

31. Popularity of Social Media Tactics 17

32. Popularity of Social Media Tactics The number of tactics is growing… 18

33. ROI Estimates by Activity Good Fair Very Good Poor Very Poor 19

34. ROI Estimates by Activity Good Fair Very Good Poor Very Poor BUT… 49% of respondents saidthey aren’t able to calculate ROI at all! 20

35. Top 10 Email/Marketing Automation Tools Constant Contact CheetahMail Exact Target Eloqua Hubspot iContact Marketo LoopFuse eWebber Brainshark 21

36. Top 10 Email/Marketing Automation Tools Maybe we should use our marketing automation system… Constant Contact CheetahMail Exact Target Eloqua Hubspot iContact Marketo LoopFuse eWebber Brainshark 22

37. How is Performance Measured? 23

38. How is Performance Measured? But why aren’t we using our marketing automation systems? 24

39. Challenges in Measuring Performance 25

40. Challenges in Measuring Performance Oh, that’s why… 26

42. The payoff is coming from a lot of different places…

43. Thos places need a lot of different tactics…

44. The number of tactics is growing…

45. Most of us can’t calculate ROI…

46. Our marketing automation systems aren’t helping us report…

47. We cant get all the data in one place easily and reliably …27

49. Less likely to implement regular testing

50. Focus on metrics that are easy to get, not the right ones

51. Almost impossible to calculate ROI

52. Confusing marketing vs. sales success (and failure)28

54. Metrics that measure your success

55. Interactive charts and visualizations to help you understand your data

56. Optimized for internal and external views to accommodate agencies and marketing departments29

57. Marketing Dashboard Demo 30

59. Clearly report results to all stakeholders

60. Track progress towards milestones

61. Calculate ROI

62. Apples-to-apples comparison

63. Less time gathering data,more time making better decisions

64. Connect all of your marketing systems together

65. See all of the relevant data on one screen

66. Automated process: don’t have to pull tons of Excel files every time you want to analyze your data31

67. Dana Communications “The biggest issue for our clients is that they needed one place that could aggregate all the different sources of data—and then be able to decipher what it all meant. Being able to provide our clients with a graphical depiction of what is working illustrates our ROI while adding value to the relationship.” -Eric Welsh, Director of Interactive Marketing 32

68. The Marketing Store “Time reporting on measurements and results is so critical for marketing functions. We can now provide faster turnaround on ad hoc data to help plan and execute different marketing tactics.” -Margaret Ngai, Technical Director 33

70. Online services (Google Analytics, Google Adwords, Salesforce, Twitter, etc.)

71. Marketing automation software (Marketo, Eloqua, etc.)

72. Databases (Omniture, SQL, etc.)

73. Flat files (Excel, etc.)

74. Easy to Use, Highly Interactive

75. No technical expertise or training necessary

76. Ability for end users to do their own analysis

77. Easy to share reports with coworkers, clients, partners, etc. via link

78. Actionable Data to Improve Marketing Operations

79. Data presented exactly how you want it so you can understand your data

80. KPIs, alerts, and report schedules for smart decision-making34

81. Thank You LogiXML http://www.logixml.com For more information, contact: Lauren Blackwood, Product Specialist lauren.blackwood@logixml.com 35