4. What is Social Media? Social media is using the Internet to instantly collaborate, share information, and have a conversation about ideas, causes, and organizations we care about powered by social media tools.
8. The P.O.S.T. Method P People Access your target's social activities O Objectives Decide what you want to accomplish
9. The P.O.S.T. Method P People Access your target's social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships will change
10. The P.O.S.T. Method P People Access your target's social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships will change T Technology Decide which social technologies to use
11. Social Technographics ™ Ladder Creators Publish a blog Public your own Web page Upload video you created Upload audio/video you created Write articles or stories and post them
12. Social Technographics ™ Ladder Creators Publish a blog Public your own Web page Upload video you created Upload audio/video you created Write articles or stories and post them Critics Post ratings/reviews of products/services Comment on someone else's blog Contribute to online forum Contribute to/edit articles in a wiki
13. Social Technographics ™ Ladder Creators Publish a blog Public your own Web page Upload video you created Upload audio/video you created Write articles or stories and post them Critics Post ratings/reviews of products/services Comment on someone else's blog Contribute to online forum Contribute to/edit articles in a wiki Collectors Use RSS feeds Add “tags” to Web page or photos “ Vote” for Web sites online
14. Social Technographics ™ Ladder Creators Publish a blog Public your own Web page Upload video you created Upload audio/video you created Write articles or stories and post them Critics Post ratings/reviews of products/services Comment on someone else's blog Contribute to online forum Contribute to/edit articles in a wiki Collectors Use RSS feeds Add “tags” to Web page or photos “ Vote” for Web sites online Joiners Maintain profile on a social networking site Visit social networking sites
15. Social Technographics ™ Ladder Creators Publish a blog Public your own Web page Upload video you created Upload audio/video you created Write articles or stories and post them Critics Post ratings/reviews of products/services Comment on someone else's blog Contribute to online forum Contribute to/edit articles in a wiki Collectors Use RSS feeds Add “tags” to Web page or photos “ Vote” for Web sites online Joiners Maintain profile on a social networking site Visit social networking sites Spectators Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews
16. Social Technographics ™ Ladder Creators Publish a blog Public your own Web page Upload video you created Upload audio/video you created Write articles or stories and post them Critics Post ratings/reviews of products/services Comment on someone else's blog Contribute to online forum Contribute to/edit articles in a wiki Collectors Use RSS feeds Add “tags” to Web page or photos “ Vote” for Web sites online Joiners Maintain profile on a social networking site Visit social networking sites Spectators Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above
22. The Facebook average member community size is up 161% in 2011 to 6,376 members compared to 2,440 and 5,391 respectively in 2010 and 2009. www.nonprofitsocialnetworksurvey.com
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24. The Facebook average member community size is up 161% in 2011 to 6,376 members compared to 2,440 and 5,391 respectively in 2010 and 2009.
25. The average Twitter follower base is up 2% in 2011 to 1,822 followers (from 2010's 1,792 followers) and up a massive 535% from 2009 levels (287 followers). www.nonprofitsocialnetworksurvey.com
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28. Fundraising is growing but is still a minority effort. www.nonprofitsocialnetworksurvey.com
48. Group : Cannot be customized; not found by search engines; posts come from individuals (not the organization); no insights; no vanity URLs.
49. Community Page : Set up by Facebook using Wikipedia information.
50. Page : People can 'like' without approval; messages can be sent to all members; can be customized; found by search engines; posts come from page (not admin); vanity URL; insights available.
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52. Group : Cannot be customized; not found by search engines; posts come from individuals (not the organization); no insights; no vanity URLs.
53. Community Page : Set up by Facebook using Wikipedia information.
54. Page : People can 'like' without approval; messages can be sent to all members; can be customized; found by search engines; posts come from page (not admin); vanity URL; insights available.
55.
56. Group : Cannot be customized; not found by search engines; posts come from individuals (not the organization); no insights; no vanity URLs.
57. Community Page : Set up by Facebook using Wikipedia information.
58. Page : People can 'like' without approval; messages can be sent to all members; can be customized; found by search engines; posts come from page (not admin); vanity URL; insights available.
59.
60. Group : Cannot be customized; not found by search engines; posts come from individuals (not the organization); no insights; no vanity URLs.
61. Community Page : Set up by Facebook using Wikipedia information.
62. Page : People can 'like' without approval; messages can be sent to all members; can be customized; found by search engines; posts come from page (not admin); vanity URL; insights available.
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64. Set up your page at http://www.facebook.com/page
86. Twitter Glossary http://gravityjonesproject.com/marketing/resources/glossary-twitter-101 Tweet : A message sent via Twitter. A Tweet is a 140 character message, also referred to as a microblog. Feed/Stream : Posts on Twitter are commonly referred to as your “Twitter feed” or “stream”. These are always listed on your Home page in the order they are posted. Followers : An individual or company that is connected to you and reading your tweets. Following : These are the people who tweets you've selected to read; their tweets appear in your 'feed' or 'stream'. Direct Message (DM) : Direct messages are the Twitter equivalent of E-mail. You may only send direct messages to those following you. @username : Twitter users are identified by @username. It creates a link to their profile automatically, which is useful for your followers to track conversations or look at people you're referring to. ReTweet (RT) : To repost something that's already in the Twitter stream. Usually proceeded by 'RT' and '@username ' to give credit to the original poster. Hashtags (#) : The '#' sign. Words that follow # in Twitter are called 'hash tags'. It's a way of assigning a keyword to a tweet so that others can follow the topic.