This webinar, presented by TIA, explains how to optimize marketing and sales with LgoMyCalls. It includes real case studies from real LogMyCalls clients.

1. How Tire Dealers Maximize Sales and
Optimize Marketing With LogMyCalls

2. What is LogMyCalls?
 LogMyCalls is a call tracking, call recording and
conversation analytics platform from
ContactPoint.
• ContactPoint has worked in the tire industry for 11 years.
 LogMyCalls is the winner of the multiple awards
 LogMyCalls is the official marketing metrics and
training tool of TIA
 LogMyCalls has been written about repeatedly in
every major tire publication

3. How does LogMyCalls help tire dealers?
 We stop them from wasting money on marketing that doesn’t
work
 We increase their close rates
 We track sales
 We provide data about marketing campaigns
Bottom line: They sell more tires because they use LogMyCalls.

4. Case Study – Large Regional Chain
• 80+ locations
Over 50% of all call volume came as a
• Were with a call result of non-website online ads
- Google Places and PPC ads
tracking competitor
• Use our numbers
• On their website
• PPC ads
• Radio
• Google Places

5. Case Study – Large Regional Chain
• Scoring 6000+ Scores & Close Rates/Month
calls/month 40.00%
35.00%
• Create unique 30.00%
scorecards 25.00%
20.00%
• Track greeting
15.00% Scores
• Did they ask for business 10.00% Close Rates
• Monthly specials 5.00%
• Close rates 0.00%

6. Case Study
• Gerald’s Tires
• 6 stores in South Carolina
• Didn’t market their website
• Didn’t invest in their website
• Didn’t track their website’s effectiveness
Assumptions Reality
- Website only generating 150 - Website was actually generating
phone calls a month 300 – 400 phone calls a month
- Most of their business came from - Local YP were generating only 8
local YP ads and word-of-mouth – 10 calls a month

8. Optimize Marketing
• What happened next?
– Placed local numbers on their website in January 2012
– Spent money to redesign
– Began doing some basic online marketing
Calls by Month
Results 3000
- January 2012 – Website generated 400 calls
- May 2012 – Website generated 1489 calls 2000
- August 2012 – Website generated 2500+ calls
1000
0
January May August

9. Maximize Sales
• Tactics
– LogMyCalls started scoring phone calls in Jan. 2012
– Implemented internal program to increase close rates
• Results Close Rate by Month
– Jan. 2012 80
• 13% close rate 70
60
– May 2012 50
• 70% close rate 40
30
20
Numbers 10
- Increase of 438.5% 0

10. Case Study – Furrier Tire
• 12 locations in Arizona
– Focus on online marketing
– Track web traffic and
analytics
Assumptions Reality
- Website generating most of calls - Because of demographics, online
- YP/print generating nothing advertising doesn’t work as well
- Newspaper generates 200
calls/week

11. Case Study – Furrier Tire
• Score Calls Scores & Close Rates/Month
60.00%
– As scores climb, so
do close rates 50.00%
– We score some and 40.00%
they score 30.00%
internally
20.00%
10.00%
0.00%
August September

12. Case Studies
• Country Tire
• 4 stores
• 12K/year on YP ads
• 12 calls/ year
• Hudson Tire
• 30 numbers for 3 stores –
10/store
• PPC, Google
Places, mailers, newspaper

13. Best ways to implement LogMyCalls
 Use call tracking to measure online marketing (PPC, Google
Places) and offline marketing
 Put our local or toll free numbers on websites
 Score Calls – Ranging from 10/location/month to
80/location/month
• Internal programs for improvement
 Track close rates
• What’s yours?

14. Options
 Sign up for FREE Trial
• LogMyCalls.com/30-day-trial
• Coupon Code: DAMGOOD
 Call Brandon at (435) 215-7042 to
customize a plan for you.