http://www.localvox.com - Blogging is one of the most important online marketing tactics that small business owners can use to increase website traffic, improve SEO rankings and generate qualified leads. Small businesses that blog get 55% more website visitors than those who do not blog, and many of these visitors are prone to becoming interested leads. This introduction to blogging from LocalVox will teach your small business the importance of blogging as part of your online marketing strategy. You'll learn how to blog effectively, what makes a great blog post, and how to share your blogs to increase their effectiveness.

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Reach local customers with email, social
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What is blogging?
Blogging is a simple way to
reach new customers by
writing articles, tips and
advice online

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Examples of small
business blogs

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Why should
your small
business blog?

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Educate, Engage &
Persuade

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SEARCH ENGINE
OPTIMIZATION

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SOCIAL SHARING

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Future-proof
your online
presence by
Creating a
Lasting
footprint

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Build relationships
with industry
influencers

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And BECAUSE
I SAID SO!

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Here’s my example
Somebody wants ME to write in their
soon to be published book.
They sought me out after discovering
my blog posts.

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Consistency = results
LocalVox blog traffic after
creating a consistent
posting schedule

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What topics
should you
write about?

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CONTENT SHOULD BE:
1. USEFUL
2. ORIGINAL
3. ACTIONABLE
4. SHAREABLE
5. TIMELY

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14 THINGS SPOCK
WOULD SAY
ABOUT SMALL
BUSINESS
BLOGGING

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9 ways to become
like MacGyver in
Your garden

20. A helpful tool
http://bit.ly/voxtitles

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Popular categories
1. HOW-TO’S
2. NEWS COMMENTARY
3. OPINIONS
4. PRODUCT INFO
5. STAFF PROFILES
6. FUN FACTS

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Ask yourself:
Would you
Be interested
In reading
This Post?
(IF NOT, TRASH IT!)

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ENHANCING
YOUR CONTENT

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Images are awesome!

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Video is awesomer!

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How do you Find
pictures And
videos To use?

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Flickr creative commons
http://bit.ly/voxphotos

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Stock.xchng (sxc.hu)

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Youtube + Vimeo

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Borrowed images + video
should not be the focal
point of your blogs
Use media to support your
point, not to make it.

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Promoting
your blog

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What good is a blog
post if nobody sees it?

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Optimize your blogs
for seo to attract
interested
prospects

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Use keywords to rank
for relative terms

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Share on social media
sites to increase sharing
and virality

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Activity on google+
improves seo

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Blogging is a marathon,
not a sprint
Don’t get discouraged if you
don’t see immediate results.

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Create a realistic
schedule and stick to it!
Write one post a
week to start,
then after a
month write two
per week.

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MOST IMPORTANTLY…

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But wait!
WHAT ABOUT EVERYTHING ELSE?

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Choice

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The LocalVox Solution
One login.
One click
marketing.
Real results.

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