Can Social Media Be Outsourced? The starting point of the debate will be from the perspective of the small and medium sized local business. The questions we will explore include: Is it effective for a local business to outsource some or all of its social media activity? Does it scale? Is it even ethical? What process should a local business use to decide the strategy on in-house vs. outsource? What criteria should they use to choose the right supplier/partner?

4. Years of experience
and time commitment
are proportional
Hours Per Week
“Almost two-thirds or
people with 3 or more
years of experience
spend 10+ hours a week
doing social media
activities”
Years Of Experience

9. Therefore
I tweet
I am

19. Simon Baptist, European Directories
Eric Partaker, Co-Founder Chilango
Seb Provencher, Founder Nedium
Justin Sanger, Founder JoinHere
Dennis Yu CEO Blitz Local