Mobile – The Future of Apps is Bright This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like. - Miriam Warren, Regional Director Yelp

2. “ Yelping in London” “ Yelp comes to London” “ Review site Yelp is coming to the UK – and bringing the parties January 2009 Coming up on our 1-year anniversary

3. Why Yelp exists: Page to connect people with great local businesses

4. Business Categories Business Categories Page

5. Over 25 million consumers consulted Yelp in last 30 days Monthly Unique Visitors Source: Google Analytics Page

6. Yelp Mobile Timeline iPhone launch July 2007 significant uptick in traffic to m.yelp.com Yelp for iPhone app launch July 2008 iterate iterate iterate And innovate…

7. Monocle Live Demo* *Cute girl not included in this demo

8. Yelp Blackberry App Yelp Palm Pre App August 2009: The month of new mobile apps