Mobile – The Future of Apps is Bright This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like. - Jim Brown, CTO Cloundmade

2. CloudMade Powers Geo Applications Not for Tourists - Travel Roadee - Vehicle Navigation Trails - Sports Tracking Dopplr - Social Travel

3. A Platform for all Geo App Needs Navigation Geocoding Map Display CloudMade Server Side Components Revenue Generation High availability, high performance services. We manage the servers so you don’t have to! CloudMade Device Libraries iPhone Android J2ME RIM Javascript Flash Symbian .NET Range of device libraries - many built on leading open source components Developer Applications Real Estate Navigation Sports Tracking Travel Productivity Productivity Lifestyle Photography Games Education Social Networks News Rich platform supports development of a huge range of application types RESTful HTTP APIs give direct access to all our services. For curious hackers and innovation leaders

4. Maps that look right – Style Editor

5. Making Money

6. iPhone top 25? Nav category rank Top 10 Top 25 Top 50 Top 100 20,000 15,000 10,000 5,000 Unit Sales Per Month 20,000 units per month @ $1.39 net = $27,800 net per month

7. Other spots in the top 100 Nav category rank Top 10 Top 25 Top 50 Top 100 20,000 15,000 10,000 5,000 Unit Sales Per Month 20,000 units = $27,800 net per month 7,500 units = $10,425 net per month 2,500 units = $3,475 net per month 1,000 units = $1,390 net per mth

8. Other sources of revenue

9. “ In application” sales Sales to open functionality or download data are supported by the iPhone store and are expected in other app stores over time. Revenue from: Subscription access to functionality Downloaded map data Un locked features

10. Advertising Revenues Most of the impressions that will hit consumers, and most searches that are contextually and location oriented, will occur through highly targeted and trusted vertical apps not through broad horizontal applications. The vertical apps will often carry a strong social component that keeps them relevant to the end user. Revenue from: Location Based Advertising Sponsored POIs

11. Coming soon from CloudMade

12. MapZen – community mapping

14. Vector maps http://alpha.vectors.cloudmade.com:5000 /

15. A one stop shop for map data

16. Native Data Market Place support from CloudMade’s iPhone library means less time coding

17. How to get started?

18. developer.cloudmade.com

19. Thanks for listening. Jim Brown developer.cloudmade.com [email_address] twitter.com/james_w_brown