This presentation was given to an audience of small businesses at the LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16

1. LSABootcamp.com
Welcome to B-Camp

2. • What is LSA?
• What are we trying to accomplish?
• Our agenda
• Some data about your peers
• How to get the most out of today
Overview

3. LSA stands for “local search
association”
A trade association based in Michigan
of 300+ members in 27 countries.
Traditional and digital providers of
advertising and marketing services and
technology
Many work directly with local business
owners
About LSA

4. Thanks to Local Partners

5. Companies in the Room

6. What Are We Trying to Do?
Access to information/companies
Practical advice
Educational environment

7. Building a Successful Digital
Marketing Strategy
Maximizing ROI: Making the Most
of a Limited Budget
Digital Presence and SEO
Fundamentals
Taking Control of Your Online
Reputation
Mobile Marketing: What You
Need to Know
Email Marketing in a Multi-Device
Era
Social Media Strategies for Time-
Starved Entrepreneurs
Boost Your Business with Local
Video
How to Hire a Digital Marketing
Vendor
Expert Q&A: All Your Questions
Answered
The Program Today

8. Totally in control,
self-confident
Still finding your
way OMG!
Which One Is You?

9. Source: LSA survey of SMBs, October 2015
Digital Savvy?

10. Source: LSA survey of SMBs, October 2015
Working with 3rd Parties?

11. Source: LSA survey of SMBs, October 2015
Growth Ambitions
How much do you want to grow?

12. Multiple Screens…

13. Digitally Influenced Offline
Commerce
Source: US Census Bureau (2015), World Bank (2015), Greg Sterling estimates based on Bureau
of Economic Analysis, Census Bureau Data (2015)
At least $10-$12 Trillion
influenced by internet
(incl. mobile)
Total US GDP $17+
Trillion

14. 6
6.6
7.2
2013 2014 2015
Source: Thrive Analytics, “Local Pulse Surveys”, June 2013,January 2014 & 2015.
Avg. number of media types currently used in marketing efforts
More Media Used Today

15. 40%
37%
33%
21%
Not Enough Time
Not Enough Knowledge or
Expertise
Ad Budget Not Large Enough
Not Enough Resources to Hire
Dedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Challenges: Time, Expertise

16. “How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Source: LSA survey of SMBs, October 2015
Wish List

17. New Online Resource
MarketingBitz.com

18. Demystify Digital Marketing

19. MarketingBitz.com

20. • Engage: ask questions/challenge speakers
• Network: talk to each other
• Get business cards: follow up with people
• Stay for full day . . . and giveaway
• Keep in Touch: We’re here to help
To Get Most From Today

21. SurveyiPad Mini 4 Drawing

22. LSABootcamp.com