Changing corporate marketing with enterprise social networks at 3rd Digital Media Seminar - June 2011 - Barcelona Luis Font - CEO - Zyncro

1. Changing Corporate Marketing with Enterprise Social Networks Luis Font CEO @Zyncro – English @lluisfont

2. What exactly is happening? 2

3. You are exposed! United Breaks Guitars ...but you can fix it KLM Flight to Miami 3

5. Shy business use of social networks, very little in B2B

6. Only consumer-oriented companies use B2C social networks

7. Social media in good form: bloggers confirm that they are the 5th power

8. Twitter incites democratic revolution, but some companies hardly use it4

9. Do we inform? Should we collaborate? 5

10. ...And it gets even worse Generation Y is joining the company… 6

11. Convergence Web 2.0 is in your pocket! by Nobi San 200,000 Twitter followers: the most famous technology blogger in Japan Intranet 2.0 Enterprise 2.0 Non-social Software ? Legacy 1.0 7

12. Everything will be Social all over the world and integrated with everything else 8

13. Now you’re managing two companies: your business as usual and your brand-new online publishing company 9

14. Everything will become Social... 10

16. Intranets, sorely needed

17. Extranets, especially if dealing with clients

18. Project management

19. CRM… A social CRM sounds good

20. ERP

21. Business intelligence

22. And much more...11

24. Online reputation

25. Social client/user communities

26. Social product management

27. Social product engineering12

28. Over the next 5 years the majority of companies will have a Corporate Social Network 13

29. This Revolution will NOT be led by IT 14

30. Does the CIO need to know about marketing? Does the CMO need to know about technology? YES, in both cases According to Silvia Bassi President Now!Digital Business Ltda (IDG Brasil) 15

32. From Programmer to Development & Usability Engineer

33. From Content Manager to Digital Content Strategist & Designer

34. From Usability Engineer to Usability/Understandability Designer16

35. And they will be in the Cloud: Public or Private 17

36. Will there be a battle? Smes and self-employed Consultants from large companies Productivity fanatics Digital illiterate convertibles Work teams FRIENDS FOEs young PROFEsSIONALS Those who never participate Modern IT Managers Very technical technicians Early adopters It directors who have kidnapped the company Directors with business vision 18

38. Departmental leaders

39. Human Resources

40. Marketing19

41. Large groups of people are smarter than an elite few, no matter how brilliant A crowd is better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. James Surowiecki, author of “The Wisdom of Crowds”

43. Greater collaboration

44. Greater productivity

45. Fewer emails

46. Knowledge management

47. Sense of belonging

48. New salary models

49. Motivation21

50. 22

51. 23

52. The Future is Social Join it now! Just register at www.zyncro.com 24

53. www.zyncro.com

55. Implementing Enterprise 2.0: Ross Dawson

56. Book: Implementing Enterprise 2.0: A Practical Guide To Creating Business Value Inside Organizations With Web Technologies

57. Crowdsourcing Examples: OpenInnovators List

58. The Wisdom of Crowds: Book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that he argues are often better than could have been made by any single member of the group.

59. Enterprise Social Network ROI