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D1090   getting your message across - social media - the new revolution (16 feb 2013)
Wiki says:

 v  “Social media employ web- and mobile-based technologies to
    support interactive dialogue and introduce substantial and
    pervasive changes to communication between organisations,
    communities, and individuals.”

 v  “Social media are social software which mediate human
     communication.”

 v  “In the year 2012, social media became one of the most powerful
     sources for news updates through platforms such as Twitter and
     Facebook.”


Rotary International District 1090 – Workshop on Social Media – February 2013
1.  High-impact and low-cost (free!) way to promote your club and
      speak to your community.

  2.  You can:

       ²  Publish club information
       ²  Advertise events
       ²  Create discussion and gather feedback
       ²  Build your club’s “brand”

  3.   Very little technical expertise is needed – if you can use the
       internet you can use Social Media.




Rotary International District 1090 – Workshop on Social Media – February 2013
Rotary International District 1090 – Workshop on Social Media – February 2013
RIBI says:

   ü  all social networking sites have suitable account settings which can
       be set to share a minimum of information even with friends and
       followers that are known extremely well to the account holder


    ü  if an individual, Club or District is signing up to some accounts
        they should be aware that the default security setting is not
        necessarily the most secure and therefore may need to be adjusted
        to meet the individual’s needs


    ü  The rule of thumb is not to share
        information that you wouldn’t share with
        someone if you were having a real
        conversation.

Rotary International District 1090 – Workshop on Social Media – February 2013
Rotarians on Social Networks Fellowship (ROSNF) says:

 1.  General Guidelines
 ~    be respectful      ~    keep on topic       ~    don’t spam
 ~    observe copyright & common courtesy
 ~    be accurate & correct mistakes


 2.   Guidelines for posting as an individual
 ~    review privacy settings          ~      be careful what you share
 ~    be aware of liability            ~      protect your privacy


 3.   Guidelines for club and district presences
 ~    authority to post officially     ~      positive & transparent
 ~    liking & following implications ~       observe Rotary’s Policies
Rotary International District 1090 – Workshop on Social Media – February 2013
RIBI says:
1.    Go online before you start your own social media page and see what other clubs and
     organisations are doing

2.   Decide which platforms you are going to utilise – FB, Twitter, YouTube

3.   Look professional & designate moderators

4.   Update your page regularly (but not too often)

5.   Follow news and media stories and look for opportunities to post positive Rotary related
     comments.

6.   Follow other Rotary related pages and people such as the President’s page, RIBI, Rotary
     International etc.

7.   Remember – social media allows for an immediate PR message, therefore ensure consideration is
     given to any postings being made with a Rotary message and how it may reflect the individual,
     the Club, the District or the organisation as a whole

8.   Be safe, but don’t be afraid!
     Rotary International District 1090 – Workshop on Social Media – February 2013
D1090   getting your message across - social media - the new revolution (16 feb 2013)
Why Facebook:
   Individual:

       ü  Stay in touch with family, friends, work colleagues & alumni

   Club or District:

       ü  Worlds largest and fastest growing Social Network

       ü  The stats speak for themselves

       ü  AUTOMATIC Search Engine Optimisation (SEO)

       ü  Rotary International page with 200,000 “likes”




 Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
☚	
  
Why Twitter:

  ü  Users are in the prime spending period of their lives

  ü  Smaller amount of users, but VERY ENGAGED and CONNECTED



  ü  Real time search capabilities for lead generation and customer service



  ü  Twitter results now turn up on the front page of Google
      (AUTOMATIC SEO)

  ü  Rotary International page with 180,000 “followers”
☚	
  
Why YouTube:

  ü  AUTOMATIC Search Engine Optimisation (SEO)


  ü  YouTube clips can go “viral” within hours


  ü  YouTube clips are often showed on News Programs


  ü  Rotary International page with more than 1,2 million “views”




Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
☚	
  
Social Media:

  ü  is here to stay


  ü  is extremely powerful


  ü  is “free” to use


  ü  SO LET’S EMBRACE IT!




Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
q  Rotary International - Social Media Video - 2 min video

q  Social Media - the new revolution - 4 1/2 min video

q  Rotary Today – Global Outlook – A Rotarian’s Guide to Social Media - 8 page pdf with
    some useful "lingo”


q  Rotary International - Social Networking - webpage with many other useful links

q  Rotary International - Social Media Tips for Clubs and Districts - webpage with tips

q  Rotarians on Social Networks Fellowship (ROSNF) - webpage & ROSNF on Facebook

q  ROSNF - Social Netiquette Guidelines - useful tips & guidelines

q  RIBI - Social Media Guidance - webpage with useful information and linking to
    RIBI - Social Media Guidance - 3 page pdf document


q  Maidenhead Bridge Rotary Club – 3 page pdf setting out their online marketing strategy

     Rotary International District 1090 – Workshop on Social Media – February 2013
q  RCBB - Introduction to Social Media (Nov 12) (edited version) - 34 slides comprising a
    general introduction to social media
q  D1090 – Hands on Session – Creating your Club Facebook Page – 37 slides comprising a
    step-by-step guide to creating your own Club Facebook Page




     Rotary International District 1090 – Workshop on Social Media – February 2013
Gwen Powell
                                                   MPRC

                                    Rotary Club of Burnham Beeches
                                                (RCBB)

                                            Rotary District 1090
                                                    UK

                                               16 February 2013

                                     email: gwen.powell.rcbb@gmail.com



Rotary International District 1090 – Workshop on Social Media – February 2013
D1090   getting your message across - social media - the new revolution (16 feb 2013)

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D1090 getting your message across - social media - the new revolution (16 feb 2013)

  • 2. Wiki says: v  “Social media employ web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organisations, communities, and individuals.” v  “Social media are social software which mediate human communication.” v  “In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.” Rotary International District 1090 – Workshop on Social Media – February 2013
  • 3. 1.  High-impact and low-cost (free!) way to promote your club and speak to your community. 2.  You can: ²  Publish club information ²  Advertise events ²  Create discussion and gather feedback ²  Build your club’s “brand” 3. Very little technical expertise is needed – if you can use the internet you can use Social Media. Rotary International District 1090 – Workshop on Social Media – February 2013
  • 4. Rotary International District 1090 – Workshop on Social Media – February 2013
  • 5. RIBI says: ü  all social networking sites have suitable account settings which can be set to share a minimum of information even with friends and followers that are known extremely well to the account holder ü  if an individual, Club or District is signing up to some accounts they should be aware that the default security setting is not necessarily the most secure and therefore may need to be adjusted to meet the individual’s needs ü  The rule of thumb is not to share information that you wouldn’t share with someone if you were having a real conversation. Rotary International District 1090 – Workshop on Social Media – February 2013
  • 6. Rotarians on Social Networks Fellowship (ROSNF) says: 1.  General Guidelines ~ be respectful ~ keep on topic ~ don’t spam ~ observe copyright & common courtesy ~ be accurate & correct mistakes 2. Guidelines for posting as an individual ~ review privacy settings ~ be careful what you share ~ be aware of liability ~ protect your privacy 3. Guidelines for club and district presences ~ authority to post officially ~ positive & transparent ~ liking & following implications ~ observe Rotary’s Policies Rotary International District 1090 – Workshop on Social Media – February 2013
  • 7. RIBI says: 1. Go online before you start your own social media page and see what other clubs and organisations are doing 2. Decide which platforms you are going to utilise – FB, Twitter, YouTube 3. Look professional & designate moderators 4. Update your page regularly (but not too often) 5. Follow news and media stories and look for opportunities to post positive Rotary related comments. 6. Follow other Rotary related pages and people such as the President’s page, RIBI, Rotary International etc. 7. Remember – social media allows for an immediate PR message, therefore ensure consideration is given to any postings being made with a Rotary message and how it may reflect the individual, the Club, the District or the organisation as a whole 8. Be safe, but don’t be afraid! Rotary International District 1090 – Workshop on Social Media – February 2013
  • 9. Why Facebook: Individual: ü  Stay in touch with family, friends, work colleagues & alumni Club or District: ü  Worlds largest and fastest growing Social Network ü  The stats speak for themselves ü  AUTOMATIC Search Engine Optimisation (SEO) ü  Rotary International page with 200,000 “likes” Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • 11. Why Twitter: ü  Users are in the prime spending period of their lives ü  Smaller amount of users, but VERY ENGAGED and CONNECTED ü  Real time search capabilities for lead generation and customer service ü  Twitter results now turn up on the front page of Google (AUTOMATIC SEO) ü  Rotary International page with 180,000 “followers”
  • 13. Why YouTube: ü  AUTOMATIC Search Engine Optimisation (SEO) ü  YouTube clips can go “viral” within hours ü  YouTube clips are often showed on News Programs ü  Rotary International page with more than 1,2 million “views” Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • 15. Social Media: ü  is here to stay ü  is extremely powerful ü  is “free” to use ü  SO LET’S EMBRACE IT! Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • 16. q  Rotary International - Social Media Video - 2 min video q  Social Media - the new revolution - 4 1/2 min video q  Rotary Today – Global Outlook – A Rotarian’s Guide to Social Media - 8 page pdf with some useful "lingo” q  Rotary International - Social Networking - webpage with many other useful links q  Rotary International - Social Media Tips for Clubs and Districts - webpage with tips q  Rotarians on Social Networks Fellowship (ROSNF) - webpage & ROSNF on Facebook q  ROSNF - Social Netiquette Guidelines - useful tips & guidelines q  RIBI - Social Media Guidance - webpage with useful information and linking to RIBI - Social Media Guidance - 3 page pdf document q  Maidenhead Bridge Rotary Club – 3 page pdf setting out their online marketing strategy Rotary International District 1090 – Workshop on Social Media – February 2013
  • 17. q  RCBB - Introduction to Social Media (Nov 12) (edited version) - 34 slides comprising a general introduction to social media q  D1090 – Hands on Session – Creating your Club Facebook Page – 37 slides comprising a step-by-step guide to creating your own Club Facebook Page Rotary International District 1090 – Workshop on Social Media – February 2013
  • 18. Gwen Powell MPRC Rotary Club of Burnham Beeches (RCBB) Rotary District 1090 UK 16 February 2013 email: gwen.powell.rcbb@gmail.com Rotary International District 1090 – Workshop on Social Media – February 2013