The document provides tips for building a loyal community by telling your personal story and connecting people through shared meaning and solutions. It advises starting with your existing network, making the story about others through persuasive art, and celebrating heroes to develop long-term relationships over short-term sales.

1. Who’s
Talking
about
You?
Spread a Story,
Build a Fiercely Loyal Community

2. What’s
YOUR
story?

3. What’s
the best
true
story
about
you?

4. Who’s Already Listening?
• Build your
network before
you need it.
• Start with the
folks
who
love
you
now.

5. Enough
about
ME.
Let’s Talk
about
…YOU!

6. Got meaning?
• Come out
from behind
the curtain.
• Connect
people to
people with
solutions.

7. Replace
that
pitch
with an
invitation!

8. Will They PAY Attention?
• Make it
about them.
• Use the art
of persuasion.
• Match the
offer to your
relationship.

9. Raise a
barn
Don’t
build a
coliseum

10. Why Would They Help You?
• Make it easy,
fast, and
meaningful.
• Show them
how sharing
it will make
them a star.

11. Celebrate
your
Heroes!

12. Loyalty is a relationship.
• Campaigns
make sales.
• Community
building makes
long-term
relationships.

13. Liz Strauss
Liz @ LizStrauss . com
773. 619.0371