Results Oriented Social Media - YouTube Basics for Business Are you wondering how to add video to your social media efforts? Are you wondering if you even should add video to your social media efforts? In this class we’ll show you how to use video with your SEO and social media efforts like a rock star. This class will not only teach you the basics of video production but will show you how to breathe new life into your social media and SEO marketing program like you never though you could. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful online video campaigns have used to drive real results via social media and SEO. You will learn how to create and develop a social media campaign which integrates video to drive real fan engagement and better Google results. This class consists of 1 hour lecture & demonstrations, and 30 minutes of Q&A. Learning Goals - In this class you’ll learn: Basics of good video production; Tools and techniques used to drive views and engagements on videos; Search engine optimization for videos; How videos drive good search rankings for your website; and Basics of measuring results in your video-based SEO and social media campaigns. Your Instructor Giovanni Gallucci has a renaissance soul. On one hand he is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops strategy for online marketing and audience development for forward-thinking clients in music, media, missions, film, tv, tech & causes interested in breaking new ground online. On the other hand he is an aspiring photographer and filmmaker who focuses on the same, using media to enhance his marketing, seo, and social media work. Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal. Intended Audience Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team. Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes. Anyone already using social media who wants to learn how to create highly trafficked, interactive social hubs that make a true business impact.

1. Results Oriented Web
Results
Oriented
Online Video
YouTube Basics For Business
August 15, 2012
Web
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2. Results Oriented Web
Thank You!
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3. Results Oriented Web
What are we dealing with here?
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4. Results Oriented Web
Do you have a plan?
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5. Results Oriented Web
Photos/Video
My Weapons Of Choice
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6. Results Oriented Web
Equipment
Canon 5D
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7. Results Oriented Web
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8. Results Oriented Web
EQUIPMENT
Canon 5D
Canon 7D
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9. Results Oriented Web
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10. Results Oriented Web
EQUIPMENT
Canon 5D
Canon 7D
Canon T2i (T3i)
Canon G12
GoPro HD
iPhone
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11. Results Oriented Web
Tools Of The Trade
Facebook
Flickr
Foursquare
Google+
Tumblr
Twitter
Wordpress
YouTube
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12. Results Oriented Web
Tools Of The Trade
Google Analytics
Raven Tools
TubeToolbox
TweetAdder
YouTube Insight
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13. Results Oriented Web
BEFORE
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14. Results Oriented Web
BEFORE
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15. Results Oriented Web
BEFORE
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16. Results Oriented Web
Plan, plan,
and plan some
more.
BEFORE
Site review,
scheduling, shot list,
backup equipment,
batteries, know where
your exits are, know
alternate entrances...
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17. Results Oriented Web
Plan, plan,
and plan some
more.
BEFORE
Who,
What,
Where,
When,
Why?
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18. Results Oriented Web
BEFORE
Use those contacts!
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19. Results Oriented Web
BEFORE
Media badge - the key to the city...almost
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20. Results Oriented Web
BEFORE
Walk TALL
but leave
a small footprint
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21. Results Oriented Web
BEFORE
Don’t describe yourself as anything other than a
professional videographer/filmmaker if you want to be
taken seriously.
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22. Results Oriented Web
BEFORE
Know your rights.
Know the law/know the TOS on sites you’re working
on.
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23. Results Oriented Web
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DURING @giovanni

24. Results Oriented Web
DURING
First order of business: get the shots you need.
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25. Results Oriented Web
DURING
Know your rights.
Don’t be unnecessarily confrontational, but don’t be a
doormat either. Private security are NOT the police.
Have them call the police if you can’t come to
agreement and they attempt to detain you.
NEVER give anyone your camera. NEVER give anyone
your video. But give the police “the disk from your
camera” if they ask - Use The Cloud or your pocket.
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26. DURING
Results Oriented Web
Be patient.
Be nice.
Be respectful.
Be invisible.
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27. Results Oriented Web
Be creative. Duh, really? Really.
DURING
Find the angles that no-one else would.
If you want your photography to stand out, you must
get shots no-one else is getting.
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28. Results Oriented Web
DURING
Be present. Be alert. @giovanni
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29. Results Oriented Web
DURING
Be present. Be alert.
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30. Results Oriented Web
DURING
Shoot everything.
Shoot until you get kicked out, run out of disk space, or
they close the place down.
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31. Results Oriented Web
DURING
Remember I said the get the shots you NEED first?
Once you have gotten those AND backed up those
photos?
Sneak around.
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Shoot to get kicked out.
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32. Results Oriented Web
TOP TIPS
BASICS:
Rule of thirds.
Balancing elements in the shot.
Leading lines.
Symmetry.
Background.
Framing.
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33. Results Oriented Web
TOP TIPS
People love the fisheye. CREATIVE LIGHT:
Using extreme ends of Over exposure.
zoom lenses.
Under exposure.
Aperture for dummies.
Flash rings.
Customize the buttons on
your camera. Natural lens flare.
Zoom with your feet. Light hacking.
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34. Results Oriented Web
TOP TIPS
OTHER STUFF:
Dress the part. Change Eye.fi - cards ROCK.
of clothes available.
Compose the video in the
Keep business cards ON camera. (?)
you.
Keep a step ladder in your car.
Monopods & tripods are Knee pads. Band-Aids. Igloo. Paper
your friends. towels.
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35. Results Oriented Web
Video SEO
Let’s look at some videos.
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36. Results Oriented Web
Video SEO Tips
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37. Results Oriented Web
Video SEO Tips
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38. Results Oriented Web
Video SEO Tips
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39. Results Oriented Web
Video SEO Tips
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40. Results Oriented Web
Video SEO Tips
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41. Results Oriented Web
Video SEO Tips
Video SEO Ranking Factors
-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
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42. Results Oriented Web
Video SEO Tools
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43. Results Oriented Web
Video SEO TOS
tube toolbox - don’t use tools to cheat!
use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated
system, including without limitation, "robots,"
"spiders," or "offline readers," that accesses the
Website in a manner that sends more request
messages to the YouTube™ servers in a given
period of time than a human can reasonably
produce in the same period by using a
conventional on-line web browser."
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44. Questions? Results Oriented Web
Thank You
Questions?
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45. Upcoming Talks Results Oriented Web
08.25 Social Media As The Photographer’s Game Changer
(PhotoAct 2012) Santa Barbara, CA
09.07/08 Results Oriented Social Media Summit (Drupal
Days Dallas) Garland, TX
09.11 YouTube and Online Video Basics for Tech Startups (Gravity
Center) Plano, TX
09.19 Facebook Advertising Basics (ROSMB) Dallas, Texas
more dates at http://LiveLoudTX.tumblr.com
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46. Thank You Results Oriented Web
Download this presentation! Sign Up For The
http://LiveLoudTexas.com/preso Search &
Social Media
Giovanni Gallucci Strategies Newsletter
giovanni@LiveLoudTexas.com
469.682.6978
http://LiveLoudTexas.com
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facebook: http://www.facebook.com/LiveLoudTexas
tumblr: http://LiveLoudTX.tumblr.com
twitter: http://twitter.com/giovanni
youtube: http://youtube.com/LiveLoudTX
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