Fall is the time for businesses to kick their marketing into high gear. But, it's easy to maintain the status quo, and many fail to take advantage of the great opportunities to connect with customers in new, unique ways during the holidays. If you're in need of inspiration and motivation (and perhaps a little holiday spirit!), AWeber Communication's Crystal Gouldey will be sharing: •The top holiday marketing trends to try this season •Stories and examples from past successful holiday campaigns •Quick ideas and tips you can apply immediately to your business This webinar was presented on September 12, 2013 by Crystal Gouldey.

1. How To Make Your
Holiday Email Campaigns
A SUCCESS

2. Presenter
Crystal Gouldey
Marketing Specialist
AWeber Communications
Moderator
Justine Jordan
Marketing Director
Litmus

3. “Why should I be doing
something different
during the holidays?

6. Idea #1
Surprise Your
Readers

7. “To learn how to resuscitate your brand and receive a free copy of Heritage
Branding, visit blackcoffee.com.”
BLACKCOFFEE’s Blood Bags

8. “To learn how to resuscitate your brand and receive a free copy of Heritage
Branding, visit blackcoffee.com.”
B POSITIVE
BLACKCOFFEE’s Blood Bags

9. Mailing costs covered by the 3rd call
10%+response rate
- and -
Results

10. Idea #2
Personify
something
adorable or
surprising

11. Frank, the talking fruitcake
Walmart’s sharable holiday meme

12. Idea #3
Make Something
for Sharing

13. AWeber’s “Harlem Shake”

14. Idea #4
Create Something
Interactive

15. Office Max’s “Elf Yourself”

16. Idea #5
Special
Packaging for
High-End Items

17. Idea #6
Playing Around
with QR Codes

18. A small way to
separate ourselves
from a sea of
competitive SKUs.“
JJ Winery’s custom QRs

19. Idea #7
Offer Customized
Options

20. Idea #8
Run A Contest

21. “One retailer launched a
contest on Pinterest and
promoted it in email. Audience
growth shot up 200% during
the campaign.
- MarketingSherpa

22. Idea #9
Have People
Market It For You

23. Southwest’s Photo Contest

24. Idea #10
Give A Gift

25. Fingerhut’s Free Gift

26. Idea #11
Holiday-ize
everything
(design, products, etc.)

27. Idea #12
Help with Holiday
Problems

28. The Dark Chocolate Bakery’s Delivery Options

29. Idea #13
Sales, Discounts
& Coupons!

30. Idea #14
Hold An Event

31. “The personal interaction with a
targeted demographic can
build brand loyalty or generate
new interest, adding to a
customer base and building
business.
- Sara Hottman, Inc Magazine

32. Starbuck’s Holiday Event

33. Idea #15
Create A Game

34. Gamification?
It’s an emerging
business practice
Games pull people in and
increase engagement
Games teach us what
motivates people

35. MetLife’s “Snowball Game”

36. Idea #16
Provide
Subscriber /
Follower
Exclusives

37. Lowe’s Reader Exclusive

38. Idea #17
Utilize Social
Check-ins

39. “Checking In” at Toys “R’” Us

40. Idea #18
Start A Marketing
Tradition

41. Guess the brand name

42. Idea #19
Leverage Pop
Culture

43. Kohl’s Black Friday

44. Idea #20
Tell A Relatable
Story

45. Tide & Omino Blanco

46. Idea #21
Incorporate Music

47. Holiday music encourages
customers to buy and spend more
in stores.
Maybe it will have the same effect
in your campaign?
Source: LA Times

48. Geneva Lab’s Christmas carol torture

49. Idea #22
Run A Post-
Holiday Promotion

50. Urban Outfitters

51. ALWAYS
REMEMBER...

52. Go light on the politics
Don’t over-mail
Make your readers smile
Get emails done early

53. Q & A
Submit questions using the chat panel