SXSW PanelPicker Description: What does it take for a group of people to collaborate? Dr. Michael Wu will conduct a live experiment with the audience at SXSWi to identify the conditions necessary to foster a collaborative environment. As part of this experiment, Dr. Wu will present an analytics framework for quantifying collaboration based on social network analysis (SNA). Participants will get an intuitive understanding of basic concepts in SNA and learn about its computation in laymen's terms. This experiment will give the audience examples of how this computational framework is applied in finding influencers. Finally, Dr. Wu will perform a real-time analysis of the audience collaboration using the framework with open source SNA tools. The result of this analysis will be presented at the end of the session where he will examine the results of the live experiment together with the the audience, describing some of the high level insights on what makes collaboration work.