Optimize Your Social Media Strategy for Increased Revenue
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The document provides tips for using social media strategically to engage audiences and increase business. It recommends generating content to get people to share information about themselves, using images and location-specific hashtags. Both consistent posting and trying new tactics are advised. Collaboration with other local businesses and focusing content on community assets are also suggested as effective strategies. The document stresses that social media requires ongoing work to see results.
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Optimize Your Social Media Strategy for Increased Revenue
- 1. Kicking it up a notch (strategically) with social media! By Red Shoes PR
- 2. Generate content that gets your target audience to participate in an online conversation … get them to share information about themselves! Who doesn’t love to talk about themselves? What works
- 3. • Royal Caribbean FB page Engage!
- 4. A picture says a thousand words
- 5. Local beauty
- 8. • Business, Travel, Cross Promotion and more on their Pinterest page Settle Inn & Suites
- 9. • #wisconsin #wisconsindells #wisconsinstatefair #wisconsinbadgers #wisconsinlife #wisconsinriver • #uncoverToronto promotion from Four Seasons Instagram
- 10. • Push, push, push … always promoting your business What doesn’t work
- 11. • The same thing over and over again becomes a major turnoff Enough already!
- 12. • Out-of-touch posts or comments • For example, election night and a company posts something about their product or service that has nothing to do with the conversation at hand You said what? When?
- 13. • What are they looking for? • What words do they use? • What common pain points do they experience? Get inside your audiences’ head!
- 14. • Social media takes time • It takes work • You get out what you put into it Don’t sit back and think social media is a silver bullet
- 15. • Goal: Increase Company Revenue for next year focusing on convention business • Strategy: Utilize online tools to create brand awareness of XYZ hotel in Fox Cities • Content strategy: Showcase community assets, conduct proactive outreach to organizations online, research point person Let your biz plan be your guide to social media strategy
- 16. • Collaborate with other community partners, showcase each other on social media platforms … cross promote! • When one wins, we all win Collaboration
- 17. Try something different, get uncomfortable!
- 18. • Hotel offers robot art based on guests’ sleeping patterns! • Huge Facebook hit! What?
- 19. • And the survey says! • According to Olery survey Why hotels need to care about their reputation
- 20. • More than 20% of travel browsing happens on a mobile device • Be creative • We live in a transparent world • Take care of your guests in person and they’ll take care of you online Things to keep in mind
- 21. • #bullymovie campaign • Become a #jetsetter FOR INSPIRATIONAL PURPOSES!