3. LINKEDIN – SOCIAL SELLING
time
levelofbuyer
activity
“I’m just
downloading
stuff”
“We have a
project”
“We’ve
made a
decision”
“I’m just browsing”
“We’ve
shortlisted
vendors”
awareness consideration purchase
“70% of the B2B buying process happens online”
SiriusDecisions Inc.
4. LINKEDIN – SOCIAL SELLING
time
levelofbuyer
activity
“I’m just
downloading
stuff”
“We have a
project”
“We’ve
made a
decision”
“I’m just browsing”
“We’ve
shortlisted
vendors”
awareness consideration purchase
“70% of the B2B buying process happens online”
SiriusDecisions Inc.
30. LINKEDIN – SOCIAL SELLING
• Social selling is NOT a fad
• Build your personal brand
• Remember “resume to reputation”
• Maintain your relationships