Mobile Recruiting Essentials for Staffing Firms

Mobile Recruiting Essentials for Staffing Firms
Mobile recruitment today and how recruitment firms can
gain from these trends, tips and insights
Alex Charraudeau – Media Solutions Consultant
#Staffing #HireToWin
©2013 LinkedIn Corporation. All Rights Reserved.

#STAFFING #HIRETOWIN

Alex Charraudeau
 Ex-recruiter
 6 years as a recruitment marketing guy
 Web design, development, brand strategy, search marketing, email
marketing, social media strategy
 At LinkedIn I help recruiters get the most out of LinkedIn

ABC
(Always be
connecting)
LinkedIn
Twitter
Google+


Mobile Recruiting Essentials for Staffing Firms





Introduction to mobile and mobile recruiting
What recruitment companies say about mobile
The 3 Mobiles: Social sites, Apps and Mobile websites
5 tips for a successful mobile strategy



3

Introduction to mobile
 34m unique UK users accessing the web on mobile each month
 37.5m unique UK users accessing video online
 17.5 Million Average Daily Visitors in the UK to mobile sites
Sites with the most mobile traffic

Top sites by visitor traffic

ComScore UKOM Digital Marketing Overview January 2014


4

Introduction to mobile recruiting
Mobile recruiting is NOT a top priority for our company
49%

We don’t know where to start with mobile recruiting
29%

Our career/recruitment site is optimised for mobile
20%

We are looking to invest in mobile recruiting tools for our talent acquisition team
20%

Our job postings are optimised for mobile
18%

We have invested adequately in making our recruiting process mobile-friendly
13%

LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries


5

 The top downloaded apps when
you search for “Jobs” on Android
 Some have had over 10,000,000+
downloads



6

 LinkedIn mobile traffic has grown from 8% in 2011 to over 38% at
the beginning of 2014

Turkey and Singapore see 50+% of
LinkedIn traffic from mobile

2014
38+%

1/3 of job views come from mobile

124+ profiles are viewed every second on
a LinkedIn mobile

2011
8%

2012
19%

2013
30%

LinkedIn Earnings call October 2013


7

Jenny Potter – Marketing Manager
Aspire Global Networks

 Mobile is becoming increasingly
important in recruitment and this is
reflected in Aspire’s stats over the past
year.
 Mobile traffic has gone from 12% traffic
coming to us via mobile this time last
year to over 25% now.

 First and foremost a mobile site needs
to be easy to navigate and quick to
load.
2013

2014



8

Jenny Potter – Marketing Manager
Aspire Global Networks
 At Aspire all candidates
registered on our desktop sites
can quickly and easily apply to
roles from their mobile, saving
them from having to move
devices and potentially
forgetting to return later.



9

Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 Looking for a new job whilst
being currently employed can
be tricky so job seekers are
increasingly looking to be able
to search for new
opportunities away from
prying eyes.
 This is where mobile devices
come in to their own and offer
the option for “private” job
searching. In the last year,
visits to our website via mobile
devices have definitely risen.


10

Claudine Edwards – Marketing and PR Manager
Oliver James Associates
 The mobile version of
ojassociates.com is geared
solely towards job searching
and application, to further aid
job seekers we have added
quick apply widgets such as
Apply via linked in.
 Since launch we have seen an
increase in mobile
applications as well as overall
visits from mobiles and tablets
which now account for around
12% of all of our traffic.


11

Kim Pasteau – Marketing Manager
Lawrence Harvey Group

 We recognise the urgency and necessity to take full advantage of
mobile recruiting, the statistics and information on the trend cannot
be ignored.
 Improving the users experience via mobile and tablet is of the
upmost importance, especially as we are talking about reaching a
huge percentage of active and passive candidates.
 With 70% of people accessing the internet from mobile devices, it’s
imperative that us in the recruitment business are not left behind
the curve and optimise our websites accordingly.



12

Special thanks to our contributors!



13

The 3 Mobiles: Social sites, Apps and Mobile websites



14

The 3 Mobiles: Social sites, Apps & Mobile websites
 66% of internet users have used a mobile
for social. 64% have used a tablet.
 200 million users send over 400 million
tweets daily, with nearly 60% of tweets sent
from mobile devices.
 30% of jobs viewed on LinkedIn are seen
from mobiles.
 Mobile daily active users of Facebook were
556m on average for December 2013, an
increase of 49% year-over-year.
http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/
http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch
http://investor.fb.com/releasedetail.cfm?ReleaseID=821954


15

 Building an app is different to having a
mobile optimised website.
 People will have to download your app from
either your site or from an app store.
 These enable you to have your branding on
their devices and push messages and
notifications direct to their mobile devices.



16

 Mobile websites can either be a different
version of your website or can dynamically
resize to a mobile screen – this is called a
responsive site.
 Mobile websites don’t need to be
downloaded.

 Mobile sites should be faster to load than
your normal site and therefore help with
your search engine rankings from a mobile.

http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927


17


 Having a mobile website substantially decreases your bounce rate.
Mobile optimised sites have a bounce rate of 26% - lower than most
standard desk top sites (46.6%).
 Site engagement increased by 56% in terms of time on site and
pages visits increased by 65% when presented with a mobile site.

2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform


18

5 tips for a successful mobile strategy

1.
2.
3.
4.
5.

Do your research
Build your foundations
Outbound reach and inbound attraction
Think conversions and workflows
Analyse, review, improve



1. Do your research
 Speak to your candidates – are they using their mobile for jobs /
their career?
 Do actual research – poll your database
 Don’t waste your time!
 Look at your Google analytics
– (go to Audience, Mobile, Overview)

 Internal audit on time, resources and competence
 Is this worth your time?
 Speak to your LinkedIn contact about mobile
usage in your market



20

1. Do your research
 48% of CXO, VP and Director level professionals in the UK use
LinkedIn on their mobile
 Dutch IT professionals access LinkedIn on mobile 53% of the time
 47% of Norwegian Engineers use mobile LinkedIn
 Finance professionals in Germany use mobile LinkedIn
44% of the time
UK Industry

LinkedIn Mobile use

IT

37%

Construction

33%

Finance

40%

Medical

32%

Consumer

38%



21

2. Build the foundations
 Build a mobile optimised website
 If you are a recognised brand with a high volume of jobs or need to
manage a workforce then consider an App
 Post jobs to LinkedIn
 Use employee branding on LinkedIn
 Share content that is easy to consume on mobiles
 Make application processes frictionless



22

In 2012 Domino’s surpassed their original goal for e-commerce, when they
announced that over nearly 60% of all sales are now being ordered online.
Domino’s now takes 20% of digital sales from mobile devices, and reported
that m-commerce shoppers tend to buy more frequently and loyally.

In 2012 we have surpassed our original goal for Domino’s e-commerce, when they
announced that over nearly 60% of all sales are now being ordered online.


http://www.futureplatforms.com/our-work/dominos-pizza/


23

3. Outbound reach and inbound attraction
 Redesign your job alerts for mobile inboxes
 Think about sending SMS job alerts
 Be creative with messaging Apps like Whatapp
– (social and messaging app usage grew by 203% in 2013)

 Share content that is image heavy
 Share your job postings to your LinkedIn
followers

http://mashable.com/2014/01/14/mobile-app-use-2013/


24

4. Think conversions and workflows
 Look at the work flows that you are getting people to apply to your
jobs
 Make applying as easy as possible
 Make social sharing as easy as possible



26

4. Think conversions and workflows

1
Member looks at member.
Clicks a link to find out
about the company


2
From researching the
company they see a job

3
They apply to the job.
Member also follows the
company and this is
shared with their network


27

5. Analyse, review, improve





Keep a track of your Google Analytics
Read reviews of your app downloads
Ask for feedback
Look to continually improve what you are doing and refine the
process



28

Review – 5 tips for a successful mobile strategy

1.
2.
3.
4.
5.

Do your research
Build your foundations
Outbound reach and inbound attraction
Think conversions and work flows
Analyse, review, improve



Thank you! Please join us next time …

 Throughout 2014 we will host
regular WebCasts
 Find me at the Recruitment
Agency Expo on the 26th Feb
 LinkedIn client event 18th Feb
 Follow us for updates and
insights
Always be connecting:
LinkedIn
@alexCharraudeau
Google+



30

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