Marketing in a Social World - FinanceConnect 2015

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LinkedIn India

Marketing in a Social World

Economia e finanças

All the world’s professionally
relevant knowledge resides in
the minds of our members
• - Jeff Weiner, CEO

Barack Obama
President of the United
States of America
20,986 Followers
Influencer content
YOU
Title
Company
Followers
Larry Fink
Chairman and CEO at
BlackRock
440,291 Followers
Narendra Modi
Prime Minister of India
801,059 Followers
Mark Mobius
Executive Chairmanat
Franklin Templeton
Investments
260,550 Followers
Jamie Dimon
Chairman and Chief
Executive Officer at
JPMorgan Chase
345,722 Followers
Nandan Nilekani
Former Chairman - Unique
Identification Authority of
India
86,123 Followers
Michael Moritz
Chairman, Sequoia Capital
349,393 Followers
Richard Branson
Founder at Virgin Group
7,613,062 Followers
Mike Bloomberg
Entrepreneur, philanthropist, and
three-term mayor of New York
City
288,738 Followers

Be The Most Effective Platform For
Marketers to Engage With Professionals

The only full-funnel professional platform
Onsite Display
Network Display
Sponsored Updates
Sponsored InMail
Lead Accelerator
Full-funnel analytics
& reporting
products that impact
every stage of your
funnel and get results

Be Relevant to Known and Anonymous Audiences, Wherever
They Travel Online

WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

THE RELEVANCE IMPERATIVE
RELATIONSHIPS + RESULTS

Marketing in a Social World - FinanceConnect 2015

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Marketing in a Social World - FinanceConnect 2015

2. Marketing Buyer’s Journey The new normal Selling 1:M AWARENESS Brand 1:F KNOWLEDGE Content 1:1 TRUST Connection (nurturing)

4. All the world’s professionally relevant knowledge resides in the minds of our members • - Jeff Weiner, CEO

5. Barack Obama President of the United States of America 20,986 Followers Influencer content YOU Title Company Followers Larry Fink Chairman and CEO at BlackRock 440,291 Followers Narendra Modi Prime Minister of India 801,059 Followers Mark Mobius Executive Chairmanat Franklin Templeton Investments 260,550 Followers Jamie Dimon Chairman and Chief Executive Officer at JPMorgan Chase 345,722 Followers Nandan Nilekani Former Chairman - Unique Identification Authority of India 86,123 Followers Michael Moritz Chairman, Sequoia Capital 349,393 Followers Richard Branson Founder at Virgin Group 7,613,062 Followers Mike Bloomberg Entrepreneur, philanthropist, and three-term mayor of New York City 288,738 Followers

6. Publishing Platform

7. 1M Posts Publishing Platform

8. 10K Posts/day Publishing Platform

9. Be The Most Effective Platform For Marketers to Engage With Professionals

10. The only full-funnel professional platform Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting products that impact every stage of your funnel and get results

11. Be Relevant Early

12.

13. Be Relevant On and Off Desktop

14.

15. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online

16.

17. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

18. Measure Your Relevance

19.

20. THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS

Marketing in a Social World - FinanceConnect 2015

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