2. SAP are on a Journey…
Susan Bor
SVP Head of Global Talent Acquisition, SAP

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“SAP is on an exciting
journey. As one of the largest
employers in the hi-tech
sector, we are embarking on a
transformational journey in
our approach to Talent
Acquisition. Here’s our
journey so far.”
Susan Bor

5. So before we start…yes, I have an accent
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Scotland

6. Scotland is famous for…
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7. …and this…anyone know what this is?
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8. SAP: Who Are We?
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• The world’s leading provider of
enterprise application software
• 65,000 employees globally
• €16 billion revenue

9. Our Solutions Help the World Run Better
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10. SAP: Our Ambition?
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By 2015 we want to:
• Double our addressable market to US
$230 billion
• Generate €20 billion in annual revenue
• Achieve a 35% non-IFRS operating
margin
• Reach 1 billion users
• Generate €2 billion in the cloud
business
• Become the fastest growing database
company

11. To achieve these ambitions: we have to hire and retain the
‘best talent’ and winners!
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12. The Challenges We ALL Face…
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• Highly competitive to attract and retain the ‘Top Talent’ /
Global War for Talent
• Experienced talent pool is shrinking
• Talent has become more demanding: compensation,
career paths, training
• Talent is more mobile: relocate for the best job
• Talent more fluid: average time in a job is 2 years
• How to get a true ROI on social media
• The art of Employment Branding and positioning
• External providers losing ground

13. SAP’s Key TA Strategic Imperatives 2013
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14. TA’s priorities anchor from the SAP People & Organisational
Strategy, (part of a radical people agenda)
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• Build talent
• Simplify the organisation
• Develop leadership
• Make our business sustainable

15. Powered by Design Thinking Workshops: Employees Direct
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16. Diversity: Attracting More Females
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TA Strategic Priorities

17. Future Talent: Attracting the ‘Best Graduates’
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TA Strategic Priorities

18. Internal Mobility: Growing from Within
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TA Strategic Priorities

19. Strategic Hiring: ‘Mapping’ the Market
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TA Strategic Priorities

20. Spotting Quality: Define ‘WGLL’ Per Discipline
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TA Strategic Priorities

21. Streamlining & Making Global Processes ‘Consistent’
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TA Strategic Priorities

22. Making Sure Our EVP Stands Out from the Crowd
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TA Strategic Priorities

23. Let’s take a deeper dive…into a couple of our highest
priority areas
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24. Our goal is to ‘Humanise’ our brand…by…
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25. Showcasing Our Best Asset.
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Our Employees: They are the ‘true’ SAP Employment Brand

26. By ‘Engaging’ with our communities, we can showcase
employee stories & insights
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27. Candidate Experience: ‘Back to Basics’
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Don’t just rely on a bounceback email

28. Hiring the Best: ID’ing the NDA of WGLL!
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29. Big Data Drives WGLL
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It allows a greater predicivity in hiring. Assessments critical.

30. Our Challenges
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31. Fear of Change (especially recruiters)
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32. ‘Relax. It’s always worked in the past.’
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33. Technology is an enabler, but mindsets & capabilities are what
drives change & success
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34. Everything changes: who knows what we will find at the end of
the yellow brick road…
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35. Any Questions?
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36. Thank you for listening
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Feel free to add me as a
connection on LinkedIn or
speak to me in a networking
event.